Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Shopify design and CRO articles. Guides from a working Shopify designer.
I'm Anthony Bliss, a freelance Shopify designer based in Cornwall, UK. These articles answer the questions DTC brands ask about their Shopify stores. What good looks like, what it costs and what actually makes more sales. For transparency every figure carries its source and the date it was checked, and where a point comes from client work, it links to the case study behind it.
All Shopify articles, newest first
LatestShopify CRO
What Is a Good Conversion Rate on Shopify?
A good Shopify conversion rate is above 2.7%, which puts a store in the top 20%.
Two Wins from Four Shortlistings at the UK eCommerce Awards 2026
What Is a Shopify UX Review (And Why It's Where Every Project Should Start)
Shopify Product Card Design: The Art of Cards That Convert
Benefits of Shopify Plus: Should You Upgrade in 2026?
What Is Generative Engine Optimisation (GEO) and Why Every Shopify Brand Needs It in 2026
Shopify Agentic Commerce: What UK Brands Need to Know
How to Design a Shopify Website in 2026 (And When to Hire Someone Instead)
Shopify Pricing 2026: What Does Shopify Actually Cost?
What DTC Brands Should Look for in a Shopify Designer
What is a Shopify Partner? (And Why It Matters in 2026)
Klaviyo Pricing 2026: Complete Breakdown for Shopify Stores
Why Conversion Rate Optimisation Is Still a Human Skill
What to Look for When Hiring a Shopify Designer (2026 Guide)
What Makes a Good Landing Page?
Shopify Collabs in 2026: The Complete Guide to Creator Marketing
Product Comparisons for Shopify Stores: How Better UX Boosts Conversions
Voice Search Optimisation for Shopify Stores: A Complete 2026 Guide
Why Off-the-Shelf Shopify Themes Hold Stores Back in 2026
25 Biggest Brands using Shopify in 2026
How to Increase Conversion Rates on Your Shopify Store
Shopify vs Shopify Plus
Microinteractions in Shopify Website Design
6 Strategies for your Homeware & Lifestyle Shopify Store
Shopify articles by Anthony Bliss. Who writes them, and how.
Anthony Bliss, a freelance Shopify designer in Cornwall, won two UK eCommerce Awards in 2026: UK eCommerce Website of the Year for Drink Finder and UK User Experience of the Year for East at Home.
I've worked in design for over 20 years: brand identity in Bath and Bristol, three years at Dyson, then Shopify. I've been independent since August 2023. Every article here is held to the same rules:
- I believe in transparency. Every figure carries its source and the month it was checked.
- When an article is updated with new data, the date changes and a line says what changed.
Start a Shopify project. Tell me where your store is now.
I reply within two working days.
