Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Bespoke Shopify store design. Totally tailored to your brand.
A bespoke Shopify store has every template designed from scratch around your products and customers, instead of adapted from a theme. I design it in Figma as a complete design system, with a clickable prototype. Bespoke store design starts from £10,000 + VAT. Drink Finder's bespoke store lifted website sales 34%, September to February against the year before, and won UK eCommerce Website of the Year 2026.
- UK eCommerce Website of the Year 2026
- 20+ years of brand and ecommerce experience
- 4× shortlisted, UK eCommerce Awards 2026
What a bespoke store design includes
- A UX review of your live store and analytics before any design starts.
- Every template designed. Home, collection, product, cart, search and content pages.
- A Figma design system: type, colour, spacing, buttons, product cards and every component, set up with variables and tokens.
- Mobile and desktop layouts, with the states people forget: sold out, empty basket, no search results.
- A clickable prototype you can test on your own phone before anything is built.
- A handover the developer builds from without guesswork, then QA of the build before launch.
Who bespoke is right for
- The store is the brand, and a theme would make you look like everyone else in your category.
- Your products have become square pegs in your theme's round holes.
- Your range is big or complicated, and finding the right product is the hard part.
- Your theme keeps fighting you. Every new idea needs a workaround.
- Your product needs its own buying journey, like one built from hundreds of options.
Bespoke Shopify stores I've designed
View all bespoke store design work
Drink Finder. 34% more website sales after moving to Shopify
Food & drink · August 2025
September to February vs the same months a year earlier. EPoS till data, marketplaces excluded.
Whistlefish. A Shopify 2.0 redesign their own team now builds on
Stationery & gifts · April 2025
"We've since been able to carry that framework into our own design team." Will Manders
Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Home · June 2026
Every past collection stays live as a shoppable lookbook, so campaign photography keeps earning traffic.
Honest Shopify advice. When bespoke isn't the right call
Bespoke is the biggest investment I offer, so it's worth ruling out first. These are the times I'd point you somewhere else.
You're a start-up testing the water.
Get the product selling on a well-chosen theme first. A few months of real sales data then shows what a bespoke store needs to fix, so you invest on evidence, not guesses.
Your store works, it just doesn't convert well enough.
Rebuilding the whole store to fix a few leaking steps is an expensive way to do it. Find the leaks and redesign those first.
You're not sure what's wrong yet.
Start with a UX review of your live store. It shows where customers struggle, and whether the answer is bespoke at all.
The brand isn't settled.
Designing a store around a brand that's about to change means designing it twice. Refine the brand first, or alongside.
Bespoke Shopify design process. How a project runs
Every bespoke project starts with a UX review of your live store. I go through your GA4 data first, to see who shops and where they drop off, then map the entire purchase journey on a Miro board, screen by screen. Throughout, I ask one question: would I buy this product?
Understand
A 30-minute call, then a tailored quote. Where it helps, a UX review of your live store, navigation first.
Design
A weekly call and two rounds of feedback in Figma. You see options, not a finished site handed over.
Launch
The developer builds from the design system, and I check every screen on real devices before it goes live.
Measure and improve
I check conversion rate and average order value at one, three and seven days after launch.
Bespoke Shopify innovations. Things a theme couldn't do.
Each of these was designed for one brand's products and customers.
Drink Finder. A comparison toggle on the collection page
Expand origin, region and vintage to compare bottles side by side, without leaving the listing.
Projektityyny. Shop by product, room or print
Three image-led routes in from the navigation match how people think about their homes.
Hartnack & Co. Step-by-step product builder
Thousands of variations split into guided steps, with tips and a cost tracker that stays on screen.
Hartnack & Co on their bespoke store. Complicated product, simple to buy.
“Anthony totally understood what we needed in terms of style and UI/UX and the complexity of buying a bespoke product online and the conditional logic it takes with all the many, many options. He put up with a large amount of indecisiveness on our part and he delivered a website that looks amazing but also works perfectly and we only wish we had found him earlier.”
Nick Hartnack, Partner, Hartnack & CompanyBespoke store design price. How much does a bespoke Shopify store cost?
Prices checked September 2026. Every project is quoted individually once the brief is defined.
The final price is dependent on how many templates you need, how complex the products are (configurators, bundles, subscriptions), and whether the brand needs refining first.
| Bespoke store design | |
|---|---|
| Starting price | From £10,000 + VAT |
| Design time | Six to eight weeks |
| Build time | About the same again |
| What you get | The full Figma file: design system, every page template and a clickable prototype |
| Who builds it | Cartmasters or Tom Blanchard, the Shopify developers who've built all 13 of my launches since 2023. Or your own team or agency |
Shopify theme vs bespoke. Which suits your store?
| Bespoke store design (you're here) | Theme customisations | |
|---|---|---|
| How it’s designed | Every template and the entire purchase journey designed bespoke to your brand, products and users | A premium theme redesigned: the key templates, like the header and product page, in Figma, and the rest straight into the theme |
| How it fits your products | Every element shaped around your brand and products | Your products fitted to a theme made for thousands of stores |
| Navigation | Designed bespoke around your range | What the theme supports, plus custom sections |
| Best for | Brands with the analytics data to make decisions and fine-tune each part of the store to their products | Launching a new store or if you are moving quickly |
| Example |  |  |
Get a quote | Theme customisations |
Bespoke Shopify store design FAQs. Before you get in touch.
What's the difference between an AI-generated store and a designed one?
An AI-generated store is a template with your products dropped in. A bespoke store is designed around your customers and products, covering not just the look but the whole shopping journey, from the first visit to checkout. That journey is where conversion rates are won and lost. At East at Home, it won UK User Experience of the Year 2026.
What is a bespoke Shopify store?
A bespoke Shopify store has every page template designed from scratch around your products and customers, instead of adapted from a pre-built theme. It still runs on Shopify, so you manage products, orders and content in the normal Shopify admin.
What do I get at the end of a bespoke project?
A Figma design system and every page template, set up with variables and tokens so the developer builds without guesswork. After launch, the same system makes every new page and every CRO change quicker to design.
Who builds a bespoke Shopify store?
Cartmasters or Tom Blanchard, the Shopify developers who've built all 13 of my launches since 2023. They build from my design system, and I check every screen before launch. Your own team or agency can build it instead.
Is a bespoke Shopify store worth it?
It's worth it when a theme is holding your brand or your range back. If you're still proving the product, a theme customisation gets you selling for less, and the sales data then shows what bespoke would need to fix.
Bespoke Shopify design articles. Where to read more.
Design and UX
Shopify Product Card Design: The Art of Cards That Convert
Shopify CROUpdated
What Is a Good Conversion Rate on Shopify?
Start a bespoke Shopify project. I would love to hear about your brand.
I reply within two working days.