An experienced Freelance UX/UI Designer & Visual Designer.

At its core UX design is about solving problems, just like visual design is visual problem solving. Drawing on my experience, I approach UX/UI design challenges with a unique perspective that goes beyond aesthetics. It's about understanding what users want and to make sure they get want they want as quickly and intuitively as possible.

This not only makes things easier for users, but also helps tell the brand's story in a digital world. Whether it's designing websites, UX design, or UI design, my approach is all about meeting the needs of users, whether they're in the UK or anywhere else in the world. From the chill vibes of Cornwall to the vast digital landscape, I create designs that don’t just work, but they engage and in turn drive conversions.

Dr Lipp Logo
Dyson Logo
Whistlefish Logo
Wrangler Logo
Window Fleur Logo
Fuzzball Logo
Wide FIt Shoes Logo
Jarrah Logo
Hartnack & Co Logo
East West Apparel Logo
Dr Lipp Logo
Dyson Logo
Whistlefish Logo
Wrangler Logo
Window Fleur Logo
Fuzzball Logo
Wide FIt Shoes Logo
Jarrah Logo
Hartnack & Co Logo
East West Apparel Logo
Dr Lipp Logo
Dyson Logo
Whistlefish Logo
Wrangler Logo
Window Fleur Logo
Fuzzball Logo
Wide FIt Shoes Logo
Jarrah Logo
Hartnack & Co Logo
East West Apparel Logo

Prototyping

Crafting rapid prototypes for real-device testing has been a total game-changer. Need some UX/UI design enhancements for your site or product? Let’s collaborate on creating a prototype and put it to the test with real users.

Mobile-first design

I always prioritise mobile-first design based on data insights. With a keen eye for compelling UI and user experiences, I stay at the forefront of design trends through continuous research.

Full design systems

Figma has truly transformed the UX/UI design system process, making it a pleasure to work with. Exciting news—soon, you’ll be able to access my own eCommerce UI design system on the Figma community!

Shopify Articles

Cover image of 25 of the biggest brands on Shopify for 2025

25 Biggest Brands using Shopify in 2025

Shopify has emerged as a leading platform within the eCommerce industry, offering brands the power, scalability, and user-friendliness necessary to thrive in…

How to Increase Conversion Rates on Your Shopify Store

Driving traffic to your Shopify store is only half the battle; the real challenge is converting visitors into paying customers. If your store is attracting…

Shopify vs Shopify Plus

Shopify vs Shopify Plus

When setting up or expanding an online store, Shopify is frequently one of the first platforms that comes to mind. However, you might wonder about Shopify…