Elevating the Willow & Stone brand presence online. Making the imagery the hero, refining the typography and bringing in little detailed elements gives the shopping experience a taste of the shop in Falmouth. Utilising the building blocks of Shopify 2.0 I deigned bespoke 'Shop by room' pages, which are content rich landing pages where the customer can shop curated collections easily. Users can also shop by finish something they couldn't do before and open the doors for lots of upsells and growth in conversions.Site built by Dewsign.