Stovefitter's Warehouse Shopify Website Design Case Study

This project focused on a complete rebranding and a new website design for Stovefitters Warehouse to enhance the shopping experience for customers with different levels of knowledge about stoves. We reorganised the website layout and streamlined the flow of information, ensuring that essential guides are easy to access without overwhelming new users. The outcome is a user-friendly and intuitive website that provides a seamless shopping experience while delivering the information customers need to make informed decisions.Site built by Dewsign

Client: Stovefitter's WarehouseServices: UX & UI Design, ShopifyRole: Creative Director

Igniting a new brand identity

I developed a bold new identity for Stovefitters Warehouse that highlights their extensive knowledge of stoves while maintaining a clean and modern design. The aim was to achieve a balance between showcasing expertise and ensuring the brand feels approachable and fresh.

Highlighting Key Features with Product Cards

I always think that a product card should go beyond just an image, offering users more detailed information to make an informed decision. Each card includes essential product features, key specifications, and other relevant details, ensuring customers can evaluate their options without needing to click through. This design approach empowers users to make educated choices at a glance, improving the overall shopping experience and helping them feel more confident in their purchasing decisions.

Stovefitter's Warehouse Shopify website design product card

Mobile Shopping Journey Screens

The mobile purchasing journey has been optimised with a rounded UI design that feels approachable and friendly. The clean, curved edges create a more inviting experience, while the layout ensures that key information is easily accessible. A clear and consistent hierarchy guides users through the process, making navigation simple and intuitive. From product selection to cart, every step feels streamlined and cohesive, providing customers with a seamless mobile experience.

Find your perfect stove

The “Find Your Perfect Stove” feature is designed to guide you through a simple series of questions, helping you find the right stove for your needs. Whether you’re new to stoves or just unsure about which one to choose, this tool offers a helpful, step-by-step process that filters your options based on your answers. The result is a curated selection of stoves tailored to you, making it easier than ever to make an informed decision. It’s the perfect solution for those who want a bit of extra guidance in finding the ideal stove for their home.

Creating a dedicated space for guides and resources

The product pages were meticulously designed to showcase the brand’s premium offerings while driving conversions effectively. Each page features high-quality images, detailed descriptions, and key ingredient information, all thoughtfully placed to tell a compelling product story. Strategic conversion drivers, including prominent call-to-action buttons, clear pricing, and trust-building elements like customer reviews, create a seamless and persuasive shopping experience. Additional helpful guides and how-to videos further build trust, ensuring customers feel informed, confident, and motivated to make a purchase.

Dynamic Shopify 2.0 Sections Built for Flexibility

Using Shopify 2.0, I have developed flexible and customisable sections that make it easy to update and rearrange content. This approach allows for quick changes without disrupting the overall design, keeping the site fresh and functional. Whether adding new products, promotions, or resources, the modular structure ensures that everything can be adapted to meet the brand’s needs, providing users with a smooth and consistent experience.

Desktop User Interface Design

clean, allowing users to quickly find what they need without clutter. High-quality images and clear content make the browsing experience efficient and user-friendly, providing a smooth journey from start to finish. This clean approach ensures that the focus remains on the products and key information, offering a practical and straightforward experience.