Dr Lipp Shopify Website Design Case Study
A refined design system and full Shopify 2.0 section library for a cult beauty brand
Enhancing the brand and website using a new Shopify theme, featuring a bespoke and refined design system complete with all new Shopify 2.0 sections. All set up for future Shopify 2.0 and business growth.
Client: Dr LippServices: UX/UI Design, ShopifyRole: Shopify Design Expert
Refining the brand into a modern accessible design system
Once I have created the design system and have mapped out all the elements, states, components and Shopify sections I then build out the pages using the design system and create a prototype of the final Shopify store in Figma so we can through the purchase journey on a real device.
Shopify 2.0 sections
Once I have created the design system and have mapped out all the elements, states, components and Shopify sections I then build out the pages using the design system and create a prototype of the final Shopify store in Figma so we can through the purchase journey on a real device.
Bespoke navigation design
Here is a chance to look at the UI design in a bit more detail and see how it all comes together to create a Shopify store full of nostalgic wonder.
Mobile user interface screens
Here are the opening screens through the mobile purchasing journey. I brought the journey to life by using the brand patterns that I created and also brought in key shopping messages and purchase converters in a fun and memorable way.
Refined product page design
Here is a chance to look at the UI design in a bit more detail and see how it all comes together to create a Shopify store full of nostalgic wonder.
Conversion Rate Highlights
15%
Increase in total sales
28%
Increase in orders
38%
Boost in conversion rate
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Shopify expert
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Bespoke Shopify and Shopify Plus design, led by one UX/UI & CRO Specialist
20+ years of brand and design experience
A trusted network of the best Shopify developers, Klaviyo and SEO specialists for larger builds
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