Shopify case studies. Two UK eCommerce Awards 2026, one designer.

I compare the months since launch with the same months the year before, and show the change as a percentage with its window and source. The source is GA4 where the data is clean, or the client's till data where that's the more reliable record. The client approves every figure before it's published, and the same number appears everywhere it's used. No designer can promise a number, so I also check conversion rate and average order value at one, three and seven days after launch.

Some case studies don't show numbers because the client hasn't approved one yet, or the project is too recent to compare a full period fairly. Rather than publish a figure without its window, I show what changed for customers.

My Shopify case studies cover food and drink, wine and spirits, fashion, footwear, skincare, fragrance, homeware and textiles, pet food subscriptions, bespoke bookbinding, greeting cards and tea. I group them by service rather than sector, because a migration or a theme customisation raises the same questions whatever you sell.

Yes. Every store on this page is live. Clients keep developing their stores after launch, so today's store may have moved on from the design in the case study.