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Anthony is Freelance
Anthony is Freelance
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Dr Lipp Shopify case study.38% higher conversion rate

Dr Lipp is a cult beauty brand best known for its multi-use balm. I re-themed its Shopify store with a refined design system and a full library of Shopify 2.0 sections, so the team can build new pages from the theme editor.

Dr Lipp Shopify brief.A cult brand held back by its store

The Dr Lipp brief was a new Shopify theme with a design that matched the brand. The team needed sections they could use for every page and campaign.

Sector
Beauty
Services
Theme customisationsUX design
Built by
Cartmasters
Live
Results
38% higher conversion rate. 28% more orders. 15% more sales.
Measured
From launch on 5 May 2024 to 3 February 2025, compared with the previous period. Shopify data.
Screens
Shown as designed in Figma, apart from the Clean Beauty Charter page. The live store has changed since.
Website
drlipp.com
A scroll down the Dr Lipp homepage on desktop.
  • A scroll down the Dr Lipp All Ways product page on mobile.
  • A scroll down the Dr Lipp shop all collection on mobile.
  • The Dr Lipp shopping bag sliding in over a product page on mobile, with a free shipping bar and suggestions.
  • Dr Lipp search on mobile, with related products and articles.

Dr Lipp Shopify 2.0 design.Built to keep growing

The Dr Lipp work started with a refined design system and ended with every Shopify 2.0 section designed and prototyped in Figma, tested on a real phone before the build.

Skincare navigation design.Products inside the menu.

Dr Lipp’s menu shows the products inside each section, with a short intro and a button to the full page, so shoppers can see the whole range from any page in two taps.

The Dr Lipp menu on mobile, opening Shop all with its products inside the menu, then closing.

Multi-use product page design.Usage, ingredients, how to use.

A multi-use balm needs to answer how to use it. Each Dr Lipp product page sets out usage, ingredients and how to use in its own section.

A scroll through the 5 in 1 section of the Dr Lipp All Ways product page on mobile: make-up remover, face cleanser, body wash, shampoo and shaving foam, then reviews and ingredients.
The Dr Lipp homepage on desktop, opening the Shop all, What’s up and Bundle & Save menus.
A Dr Lipp product page on desktop, with single, twin and triple pack prices.

Shopify 2.0 sections.A library the team builds with.

I designed sections for every page type, so the Dr Lipp team can build new pages and campaigns from the theme editor without the design drifting.

A scroll through the full library of Dr Lipp Shopify 2.0 sections on mobile.

Accessible ecommerce design.Refined, accessible and ready to grow.

Dr Lipp’s design system refines the brand into a modern, accessible set of elements, states and components. Every page was built from it and prototyped in Figma, so the purchase journey was tested on a real phone before the build.

The Dr Lipp Clean Beauty Charter page on mobile, built from the design system.

More Shopify success stories.Other stores, other problems. Solved.

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