Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Hartnack & Co Shopify case study.Bespoke binders, built step by step
Hartnack & Co makes bespoke binders, boxes and log books made to order, for businesses, pilots and weddings. I redesigned its Shopify store around a product builder that turns thousands of options into a few calm steps.
Hartnack & Co Shopify brief.Make a binder, not just buy one
The Hartnack & Co brief started with a UX review of the old store. Customers loved the products, but many dropped out of the customisation journey, overwhelmed by hundreds of possible variations.
The job was to simplify, structure and guide that choice so it felt reassuring, and to give the brand a more refined, premium look.
- Sector
- Stationery & gifts
- Services
- Bespoke store designUX design
- Built by
- Cartmasters
- Live
- In their words
- “A website that looks amazing but also works perfectly.” Nick Hartnack, Partner
- Website
- hartnackandco.com
Hartnack & Co product builder design.Thousands of options, made simple
Every Hartnack & Co decision below makes a bespoke order feel simple, from choosing what to make to seeing what other customers made.
Customisation UX review.Simplify thousands of options.
A review of the old Hartnack & Co store showed customers loved the products but dropped out of customisation, overwhelmed by hundreds of variations. The design had to guide the choice, not just list it.
Comparison product card design.Compare without clicking through.
Hartnack & Co sells many similar products, so the cards show what differs. Each one adds sizes, formats and materials, so decisive shoppers compare quickly and browsers find ideas.
Shop by use landing pages.Shop by what it’s for.
Pages for each use help Hartnack & Co customers who don’t yet know what they want. From business binders to pilot log books, each page shows the product in real life.
Product builder design.Thousands of variations, one step at a time.
The Hartnack & Co product page is now a builder. The choice is split into guided steps, with slide-up tips, bespoke icons and a cost tracker that stays on screen.
Shopify customer gallery design.Copy a binder you love.
Hartnack & Co’s customer gallery shows past creations with the exact options chosen. New customers can point at one and say “that’s what I want”.
Premium ecommerce branding.Calm, premium, easy to read.
Hartnack & Co needed a refinement, not a rebrand. A tighter palette and typography made the store more luxurious and more accessible, and white space turned a complex shop into a calm one.
Hartnack & Co testimonial.In the client’s words.
“After many failed attempts to find a Shopify designer and developer anywhere in the world who could understand how our markets worked, but more importantly could design a website that could “make” a product, we discovered Anthony, just down the road in Cornwall. he delivered a website that looks amazing but also works perfectly and we only wish we had found him earlier.”
More Shopify success stories.Other stores, other problems. Solved.
Whistlefish. A Shopify 2.0 redesign their own team now builds on
Stationery & gifts · April 2025
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