Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Drink Finder Shopify case study.34% more website sales after launch
Drink Finder is the online shop of Constantine Stores, a Cornish wine and spirits merchant trading for more than 65 years, with more than 5,000 products for retail and trade buyers. It migrated from a bespoke platform to Shopify, with UX designed around product discovery to make it easy for users to navigate such a complex store, and it won UK eCommerce Website of the Year at the UK eCommerce Awards 2026.
Drink Finder Shopify migration brief.Move to Shopify without losing the regulars
The Drink Finder brief was a move to Shopify with a redesign on top. The old site was dated, hard to use on a phone and hard to find your way around, and baskets were being abandoned.
There was no sales target. The job was to make the range easy to explore, fix the basket and come through the move in better shape than we went in.
- Sector
- Food & drink
- Built by
- Cartmasters
- Live
- Results
- 34% more website sales. 32% more customers.
- Measured
- Comparing the six months since launch, September to February, with the same period the year before. EPoS till data, marketplaces excluded.
- Recognition
Winner, UK eCommerce Website of the Year, UK eCommerce Awards 2026. Also shortlisted for Food & Drink eCommerce Website of the Year.- Website
- drinkfinder.co.uk
Drink Finder Shopify design.What changed for wine shoppers
With more than 5,000 products, every Drink Finder decision below serves one job: helping shoppers find the right bottle, and making it easy to buy more than one.
Shopify collection page design.Compare bottles without opening every product page.
Drink Finder’s collection pages are where wine shoppers compare. A Show extras switch opens every product card to show style, grape and country, so they compare side by side before they click.
Shopify product page design.Make the savings easy to see.
The Drink Finder wine product page shows the multi-buy saving without shouting about it. One, six and twelve bottle offers sit above the price as buttons you tap, and the basket shows the next saving. A good offer doesn't need pushing.
Shopify navigation design.Easy product discovery through a redefined navigation.
I designed Drink Finder’s mobile navigation from scratch, so a customer gets from the home screen to a Spanish Rioja or an organic Cornish wine in a few taps. Search suggests popular searches and bottles before you type.
Shopify UX review.Design for what real users actually see.
I reviewed every Drink Finder screen at real phone sizes. Sticky sign-up buttons and a chat widget covered the buttons that mattered, so I designed a bespoke notification UX that moved the latest offers into a notifications button in the header.
Ecommerce brand refinement.Still Drink Finder, sharper on a phone.
A brand refinement, not a rebrand: a tighter logomark for small screens, type for reading on a phone and colours that work the same on every page. Every screen was designed mobile first in Figma and handed over as a design system.
Drink Finder testimonial.In the client’s words.
“Our site is a beast handling the distinct functional requirements for wine vs. spirits, managing wholesale and retail channels, and juggling complex shipping metrics. Ant was incredibly accommodating, ensuring the site received a modern upgrade without alienating our core customers. He kept the ‘Drink Finder’ soul intact while significantly smoothing out the user journey. He didn’t just give us a facelift; he built a platform that performs.”
More Shopify success stories.Other stores, other problems. Solved.
East at Home. 82% more revenue after a mobile-first redesign
Food & drink · October 2025
Fuzzball. 63% higher conversion rate after a subscription redesign
Pets · August 2025
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