Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Shopify website design services. For Shopify and Shopify Plus brands
My Shopify website design services help UK DTC brands on Shopify and Shopify Plus sell more, with stores that are easy to use and look as good as the products in them. There are eight, from a theme customisation to a fully bespoke store, and each one below shows who it's for, what it costs and where it has worked.
5.0on Google, read the client reviews- UK eCommerce Website of the Year 2026
- 20+ years of brand and ecommerce experience
- 4× shortlisted, UK eCommerce Awards 2026
Shopify web design. Eight services, and how they have got results
Each of the eight Shopify design services below says who it's for, how it's priced and where it has worked.
Branding
Branding is for brands that got the product out with a basic identity and now need it to look as good as the product. I can do full rebrands or brand refinements. Recent logo and identity work is on the branding page.
From £3,000 + VAT
UX design
Shopify UX design is for big ranges and complex products, where finding the right product is the hard part. Whistlefish's store routes shoppers in by occasion and recipient, so a big range of cards stays easy to browse.
Included with design projects.UX review from £800 + VAT
Bespoke store design
Bespoke store design is for brands that have outgrown their theme and have data to make informed decisions for a bespoke user journey. Hartnack & Co's bespoke store includes a product configurator that handles hundreds of option combinations, something no theme could do.
From £10,000 + VAT
Shopify CRO
Shopify CRO is for stores with steady traffic and a conversion rate that has stalled. At East at Home, conversion rose 14% from October to June against the year before, and the store won UK User Experience of the Year 2026.
From £3,000 + VAT
Migrations
Migrations are for brands on Magento, WooCommerce, BigCommerce, Wix or a custom platform that's holding back checkout, speed or day-to-day running. After Drink Finder moved to Shopify, website sales rose 34% from September to February against the year before, and the store won UK eCommerce Website of the Year 2026.
From £5,000 + VAT
Subscriptions
Subscription design is for brands where repeat purchase is the business model, from quizzes to build-a-box flows. Fuzzball's conversion rate rose 63% in the 12 months after launch.
From £3,000 + VAT
Theme customisations
Theme customisations are for brands that need to move quickly, or want to see how far a premium theme goes before going bespoke. Thameen London, a luxury fragrance house stocked in Harrods, runs on one.
From £5,000 + VAT
AI search visibility
AI search visibility is built into every store I design, bespoke or theme, so AI assistants like ChatGPT can find, read and recommend it.
Included with design projects
Prices checked November 2026. Every project is quoted individually once the brief is defined.
Shopify store problems. Which service is right for your store?
Most Shopify brands come to me with one of five problems, and each one points to a different service. If the smaller job is the right one, I'll say so.
“We can't build the pages we want.”
A theme customisation often fixes this for far less than a rebuild. If every new idea still needs a workaround, that's when bespoke store design pays for itself.
“Customers can't find what they're looking for.”
When a range outgrows its navigation, it's a structure problem, not a styling one. UX design sorts the navigation and collections first, and the look follows.
“The store looks dated.”
A dated store doesn't always need rebuilding. A premium theme pushed hard, with the brand refined, is usually the quicker win.
“People visit, but not enough of them buy.”
Something in the journey is stopping them. Your data shows where, and Shopify CRO finds out why and fixes those steps, without countdown timers or pressure tactics.
“Our platform is holding us back.”
If the checkout, speed or day-to-day running is the problem, moving to Shopify fixes it, and the move is the time to redesign.
“We're launching our first store.”
Start with Shopify's AI store builder or a free theme. Either will get you selling quickly, on the same checkout as every other Shopify store. Come back when your sales show what the store needs, and a UX review will tell you where to start.
Shopify design projects. Three recent stores and what changed.
Thameen London. Off headless, onto a premium theme the team runs themselves
Beauty · March 2026
Fuzzball. 63% higher conversion rate after a subscription redesign
Pets · August 2025
Shopify design client feedback. Led by data, not guesswork.
“We were also impressed by how data driven Anthony was: the first thing he did was do an analysis of our website to identify click rates and where page views were dropping off. This analysis allowed us to figure out where exactly our priorities need to be.”
Jaideep Shah, Director, Zen Maitri · 2025Shopify website design FAQs. Before you choose a service
How much does Shopify website design cost?
Shopify website design starts from £5,000 + VAT for a theme customisation and £10,000 + VAT for a bespoke store design. Every project is quoted individually once the brief is defined.
Does your price include the developer?
My prices cover the design. The build is quoted alongside it by Cartmasters or Tom Blanchard, the Shopify developers who've built all 13 of my launches since 2023, and you pay them directly. Your own team or agency can build it instead.
What do you need from me before you can quote?
A brief is ideal. If you don't have one, I'll send you a short template to fill in.
What happens if we want to add something mid-project?
New ideas go on a phase-two list, so the current phase stays on time and on budget. If something needs to come in now, I'll tell you what it adds before any work starts.
Do you handle SEO, Klaviyo or loyalty apps?
I design how they look and where they sit. Setup belongs with the developer, and I can introduce specialists for SEO and Klaviyo.
Is Shopify's AI store builder good enough?
For a first store, yes. It gives you a clean, working design in seconds, on the same checkout as every other Shopify store. It works from the few words you type, so it can't know your customers, your range or how your brand should feel. That's the gap a designed store fills.
Do you work with brands outside the UK?
Yes. I'm based in Falmouth, Cornwall, and most clients are UK DTC brands, but I can work with brands anywhere. Everything runs through Figma and regular video calls.
Do you design international Shopify stores?
Yes. I design how shoppers choose their country, and where that selector sits depends on how many of your customers need it: the header, inside the menu or the footer. Projektityyny sells to 50 countries through Shopify Markets, with the selector in the menu and again in the footer. Wide Fit Shoes runs separate UK and US stores from one design system.
Start a Shopify project. Tell me where your store is now.
I reply within two working days.
