Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Shopify migration. Move to Shopify, and fix what held you back.
A Shopify migration moves your store from another platform, such as Magento, WooCommerce, BigCommerce or Wix, onto Shopify. I design the new store, so the move fixes what the old platform held back instead of copying it across. A migration is priced and timed as a theme customisation or a bespoke design, depending on which the new store needs. Drink Finder's move lifted website sales 34%, September to February against the year before, and the store won UK eCommerce Website of the Year 2026.
- UK eCommerce Website of the Year 2026
- Your old store trades until launch
- Priced as a theme or bespoke project
What a Shopify migration includes
- A UX review of your current store, so the move keeps what already works.
- A new navigation and collection structure, planned with the redirect map in mind.
- The new store designed, as a theme customisation or a bespoke design.
- A brief for the developer covering data, apps and integrations.
- QA of the new store before the switch, and checks after it.
Who a Shopify migration is right for
- Your platform is holding back the checkout, the speed or the day-to-day running of the store.
- Your team spends more time fighting the platform than running the shop.
- You want the move to improve the store, not just relocate it.
Who does what in a Shopify migration
| Task | Who |
|---|---|
| UX review and new store design | Me |
| Navigation, collections and URL structure | Me, with the developer |
| Products, customers and order history moved across | The developer |
| 301 redirects from every old URL | The developer, from a map we agree |
| Apps, integrations and stock systems | The developer |
| SEO checks before and after launch | An SEO specialist I can introduce, where the site relies on organic traffic |
| QA before launch | Me and the developer |
Shopify migrations I've designed
View all migration work
Drink Finder. 34% more website sales after moving to Shopify
Food & drink · August 2025
September to February vs the same months a year earlier. EPoS till data, marketplaces excluded.
East West Apparel. A WooCommerce to Shopify migration that lifted sales
Fashion · 2025
"The increase in sales because of it." Jamie Lee, Owner
Honest Shopify advice. When a Shopify migration isn't the right call
Not every move to Shopify needs a designer, and not every problem needs a move.
You want a like-for-like copy.
If nothing about the store needs to change, you need a developer, not a designer. I'm happy to point you to one.
You're already on Shopify, on an old theme.
That isn't a migration. Moving to a current premium theme is quicker and cheaper.
Your old store already converts well.
Keep what works. A UX review first shows which journeys the new store must protect.
The platform isn't the problem. The numbers are.
If the store runs fine and just doesn't sell enough, moving it won't fix that. Find the steps that lose sales and fix those first.
Shopify migration process. How the move runs
Every migration project starts with a UX review of your live store. I go through your GA4 data first to see who shops and where they drop off, then map the entire purchase journey on a Miro board, screen by screen. Throughout, I ask one question: would I buy this product?
Understand
A call, a tailored quote, and a UX review of the old store: what sells and what the platform stops.
Design
New navigation, collections and a redirect map for every old URL, then the store designed with weekly calls.
Launch
The developer builds and moves your data while the old store keeps trading. Redirects tested before the switch.
Measure and improve
Conversion compared with the old store at one, three and seven days, then ongoing if you want it.
Platforms I've designed migrations from
| From | Client | What changed |
|---|---|---|
| Legacy platform, with Sparkstone stock | Drink Finder | A calmer store for thousands of products, and Shopify's checkout |
| WooCommerce | East West Apparel | Product cards that show sizes up front, and a design system with its own character |
| Headless | Thameen London | Shopify 2.0 on a premium theme that the client now runs themselves easily |
Shopify migration innovations. Fixing what the old platform got wrong.
A migration is the moment to fix what customers hated about the old store. The UX review finds it before any design starts.
Drink Finder. An offers button instead of sticky pop-ups
Offers moved into a navigation button, so sign-up prompts no longer block checkout.
East West Apparel on their move to Shopify. Moved, and selling more.
“Ant was great to work with, personable, very professional, accommodating, punctual, creative and intune. I am very pleased with the outcome of our website and the increase in sales because of it. I highly recommend working with him and intend to do so when the time is right again.”
Jamie Lee, Owner, East West ApparelShopify migration price. How much does moving to Shopify cost?
Prices checked September 2026. Every project is quoted individually once the brief is defined.
| Migrations | |
|---|---|
| Starting price | From £5,000 + VAT |
| Design time | As a theme customisation, six to ten weeks, build included, or as a bespoke design, six to eight weeks of design and about the same again for the build |
| Build time | As a bespoke design, about the same again. Big catalogues and long order histories add developer time |
| What you get | The new store, designed as a theme customisation or a bespoke design, with a new navigation and collection structure |
| Who builds it | Cartmasters or Tom Blanchard, the Shopify developers who've built all 13 of my launches since 2023. They handle the data move and redirects. Or your own team or agency |
Shopify migration FAQs. Before you get in touch.
Will I lose my Google rankings when I move to Shopify?
Not if the redirects are done properly. Your URLs will change when you move, so every old URL needs a 301 redirect to its new home. I plan the new structure with that map in mind, the developer sets the redirects up, and an SEO specialist can check it where organic traffic matters. Expect some movement for a few weeks after launch.
What is a Shopify migration?
A Shopify migration moves your store, products, customers and order history from another ecommerce platform onto Shopify. It's also the best moment to redesign, because the templates are being rebuilt anyway.
Should I redesign when I migrate, or move first?
Redesign on the way. Moving like-for-like and redesigning later means two launches, two rounds of risk to your rankings, and paying twice for the same templates.
Will my store go offline during the move?
No. Your current store keeps trading until the new one is ready, and the switch happens on launch day when your domain is pointed at Shopify.
Start your Shopify migration. Tell me where you're moving from.
I reply within two working days.
