Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Shopify subscription design. Easy to join. Easy to stay.
Shopify subscription design covers the pages and flows customers use to subscribe: product pages with subscription options, quizzes, build-a-box journeys and account pages for pausing or changing an order. I design them so every choice is clear, however complex the subscription app behind them. Subscription design usually runs inside a CRO, theme or bespoke project, and is priced with it. At Fuzzball, the conversion rate rose 63% in the 12 months after launch.
- Priced with your CRO, theme or bespoke project
- Integrated with apps like Recharge
- 20+ years of brand and ecommerce experience
What subscription design includes
- Product pages where subscribe and one-off purchase sit side by side, with the savings and the frequency clear.
- Quizzes that recommend a plan, then let customers change it.
- Build-a-box flows, with a summary page that shows exactly what's coming and when.
- Account pages where pausing, skipping and swapping take one tap.
- Recommendations that feel natural, not pushed.
- I'd rather a customer pauses than cancels, so pausing is never hidden.
Who subscription design is right for
- Repeat purchase is your business model.
- Customers find your subscription options confusing, especially on mobile.
- You're adding a quiz or a build-a-box and want it to feel simple.
Shopify subscription stores I've designed
View all subscription work
Fuzzball. 63% higher conversion rate after a subscription redesign
Pets · August 2025
August 2025 to August 2026 vs the same months a year earlier. GA4.
Window Fleur. A hard-to-shop store made simple, with the brand brought to life
Home · August 2024
Brand patterns carry key shopping messages through the store, in a way that's fun and memorable.
Honest Shopify advice. When subscription design isn't the right call
You need the subscription app set up or moved.
That's developer work. I design around what your app can do and brief the developer, and I can introduce one.
Subscriptions are a small part of your range.
A subscription option on a few products fits inside a theme customisation.
The subscription is the product.
When the quiz and the box are the business, design the whole store around them, as Fuzzball did.
Plenty start the quiz. Few subscribe.
If the subscription flow is designed and people still drop out of it, you don't need a redesign. Find the step where they leave and fix that.
Shopify subscription design process. How a project runs
Every subscription design project starts with a UX review of your live store. I go through your GA4 data first to see who shops and where they drop off, then map the entire purchase journey on a Miro board, screen by screen. Throughout, I ask one question: would I buy this product?
Understand
A call, a tailored quote and, where it helps, a UX review of your subscription journey.
Design
Product pages, quizzes and account pages designed around your subscription app, with weekly calls and two rounds of feedback.
Launch
The developer builds it and sets up the app, and I check every step on real devices.
Measure and improve
I check conversion rate and average order value at one, three and seven days after launch.
Subscription design innovations. Subscriptions without the confusion.
Subscription logic is complicated. None of it should reach the customer.
Fuzzball. Subscription-only product cards
A lock icon and an "only on subscription" label replace Add to Bag, so expectations are set before the click.
Fuzzball. Trial and subscription, split clearly
The cart shows which items are the trial and which repeat, so nobody signs up by accident.
Window Fleur. Three pages in one screen
A three-page subscription journey rebuilt as one mobile screen, with slide-ups holding the detail.
Window Fleur on their redesign. Simpler to subscribe.
“Ant was fantastic to work with—professional, efficient, and made the whole process seamless. Our website saw huge improvements, and we'll definitely be working with him again for future projects. He also has great industry contacts, which was a real bonus!”
Frannie Liddle, Co-Founder and Creative Director, Window FleurSubscription design price. How much does Shopify subscription design cost?
Prices checked November 2026. Every project is quoted individually once the brief is defined.
| Subscriptions | |
|---|---|
| Starting price | From £3,000 + VAT as CRO changes, £5,000 + VAT within a theme customisation, or £10,000 + VAT as a bespoke design |
| Design time | Usually runs inside a CRO, theme customisation or bespoke project. |
| Build time | Dependent on the scope of the project. |
| What you get | Subscription product pages, quiz or build-a-box flows and account pages, designed around your subscription app |
| Who builds it | Cartmasters or Tom Blanchard, the Shopify developers who've built all 13 of my launches since 2023. They set up the subscription app. Or your own team or agency |
Shopify subscription design FAQs. Before you get in touch.
Should I use a quiz?
Use one when customers need help choosing, like Fuzzball's meal plans built around each cat. If people already know what they want, a quiz only slows them down.
Which subscription apps do you design for?
Recharge, which Window Fleur runs on. I design within what your app allows, so the brief to the developer holds no surprises.
Start a subscription design project. Tell me how customers subscribe now.
I reply within two working days.
