Freelance Brand Designer. Bringing brands to life since 2002.
Specialising in brand identity, logo design, rebrands, and meticulous refinements. The ultimate goal is to elevate your brand and leave a lasting impression, whether it's rejuvenating an existing brand or shaping a completely new identity.
Ideas first
Inspired by ‘Smile in the Mind,’ the design bible filled with witty brilliance, I still carry that mindset today. Infusing wit into designs, I believe in creating memorable and engaging experiences that leave a lasting smile.
Guides not rules
I don’t believe in rigid rules; instead I provide flexible guidelines. My aim is to empower individuals to carry a brand forward and encourage the ease of creating something new. Creativity should flow not be stifled.
This is where it all began two decades ago. Print design runs in the family, and my wealth of knowledge in this field reflects years of experience.
Ant was fantastic to work with—professional, efficient, and made the whole process seamless. Our website saw huge improvements, and we’ll definitely be working with him again for future projects. He also has great industry contacts, which was a real bonus!
Frannie Liddle | Window Fleur Co-Founder/Creative director
Shopify Articles
What Is a Shopify UX Review (And Why It’s Where Every Project Should Start)
A Shopify UX review is where every project should start, and yet most agencies skip it in favour of made-up personas and assumptions. This article walks…
Shopify Product Card Design: The Art of Cards That Convert
Product cards are the most fundamental component of any ecommerce site, and the place where premium Shopify themes quietly underperform. When a theme is…
Benefits of Shopify Plus: Should You Upgrade in 2026?
If you are already running a Shopify store and weighing up whether to move to Plus, this article is for you. Most guides on the topic are written by agencies…
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