Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Brand design for Shopify brands. Ecommerce brand identity design.
I'm a brand designer first. I spent my first decade in brand identity at agencies in Bath and Bristol before moving into Shopify, so I can refine your brand and design the store it lives in. Some projects are a full rebrand, others a refinement, and both cover the same ground: logo, palette, typeface and how the brand behaves on screen. Branding is quoted on scope, from a refinement to a full identity, with prices from £3,000 + VAT. For Drink Finder, a merchant trading for over 65 years, I refined the logo, palette and typeface alongside the new store.
- Brand design since 2005
- Designed for humans
- UK eCommerce Website of the Year 2026
Brand and store design. Why brand and store work better designed together
A brand that's never been tested on a product card falls apart the moment it meets one. Designing both together means the brand is built for the places customers actually see it: product cards, buttons, navigation and the add-to-basket moment.
Ecommerce also taught me restraint. Sometimes the brand comes through in a tone of voice or one small design touch, not in more decoration.
What brand design includes
- A logo refinement, or a new identity where one is needed.
- A colour palette with meaning, not just a set of swatches.
- Typefaces chosen for the brand and tested at product-card size.
- Flexible guidelines that help your team make new things, rather than rules that stop them.
- The brand carried into the store's design system: buttons, cards, photography direction.
Who brand design is right for
- You got the product out with a basic brand, and now the brand needs to catch up.
- You're redesigning the store and want the brand refined at the same time.
- Your brand looks different on the site, in social posts and on the packaging.
Brand identity. Freelance brand identity work
Honest Shopify advice. When brand design isn't the right call
You're happy with your identity.
Then keep it. The store design brings the brand through anyway.
You need naming, strategy and a full rebrand.
That's a job for a brand agency with a strategy team. I'll say so on the call.
The brand is fine, the store isn't.
Put the budget into the store.
The brand looks right, but the store doesn't sell.
A new look won't fix the steps where customers leave. Find those and fix them first.
Shopify brand design process. How a project runs
No two branding projects run the same way, because the scope sets the process. A refinement works with what you already have and sharpens it. A full rebrand starts from what the brand stands for and who it's for. Either way, every decision gets tested where customers will see it: on a product card, on a phone, in your store.
Understand
A call, a tailored quote, and a look at the brand as it stands.
Design
Logo, palette, typeface and how the brand behaves on screen, refined with weekly calls and two rounds of feedback.
Launch
The refined brand goes straight into the store design, so it works on screen from day one.
Measure and improve
Once the store is live, I check conversion rate and average order value at one, three and seven days.
Brand design innovations. Where the brand meets the interface.
A brand earns its keep in the small moments: an icon, a loading bar, a logo at phone size.
Fuzzball. A progress bar with character
The brand's cat chases a ball along the quiz progress bar, so finishing the quiz feels fun.
Drink Finder on their brand refinement. The soul kept, the journey smoothed.
“Ant was incredibly accommodating, ensuring the site received a modern upgrade without alienating our core customers. He kept the 'Drink Finder' soul intact while significantly smoothing out the user journey.”
Jon Wigmore, Marketing & E-Commerce, Constantine Stores Ltd, home of Drink Finder · 2026Branding price. How much does brand design for a Shopify brand cost?
Prices checked September 2026. Every project is quoted individually once the brief is defined.
| Branding | |
|---|---|
| Starting price | From £3,000 + VAT |
| Design time | Four to six weeks |
| Build time | No build for the brand itself. It carries into your store design |
| What you get | Logo, palette, typefaces and flexible guidelines, carried into the store's design system |
| Who builds it | On a store project, Cartmasters or Tom Blanchard, the Shopify developers who've built all 13 of my launches since 2023. Or your own team or agency |
Shopify brand design FAQs. Before you get in touch.
Do you refine brands, or start again?
Both, depending on the project. I've led full rebrands, and I've refined brands that were already working, like Drink Finder's logo, palette and typeface. If you need naming or brand strategy too, a brand agency with a strategy team is the better fit, and I'll say so on the first call.
Can you design the brand and the store together?
Yes, and it works best that way. The brand gets tested where customers actually see it, on product cards, buttons and the navigation, before anything is built.
Start a brand design project. Tell me where the brand feels behind.
I reply within two working days.
