Freelance Brand Designer. Bringing brands to life since 2002.
Specialising in brand identity, logo design, rebrands, and meticulous refinements. The ultimate goal is to elevate your brand and leave a lasting impression, whether it's rejuvenating an existing brand or shaping a completely new identity.
Ideas first
Inspired by ‘Smile in the Mind,’ the design bible filled with witty brilliance, I still carry that mindset today. Infusing wit into designs, I believe in creating memorable and engaging experiences that leave a lasting smile.
Guides not rules
I don’t believe in rigid rules; instead I provide flexible guidelines. My aim is to empower individuals to carry a brand forward and encourage the ease of creating something new. Creativity should flow not be stifled.
This is where it all began two decades ago. Print design runs in the family, and my wealth of knowledge in this field reflects years of experience.
Shopify Articles
25 Biggest Brands using Shopify in 2025
Shopify has emerged as a leading platform within the eCommerce industry, offering brands the power, scalability, and user-friendliness necessary to thrive in…
How to Increase Conversion Rates on Your Shopify Store
Driving traffic to your Shopify store is only half the battle; the real challenge is converting visitors into paying customers. If your store is attracting…
Shopify vs Shopify Plus
When setting up or expanding an online store, Shopify is frequently one of the first platforms that comes to mind. However, you might wonder about Shopify…