Shopify Designer | UX/UI & CRO Specialist
Beautifully designed.Built to convert.
Design that elevates your brand and the business behind it.
4x Finalist, UK eCommerce Awards 2026
20+ years of brand and ecommerce experience
Latest Shopify Design Projects
Highly-rated Shopify Designer UK
Trusted by UK and Worldwide Brands
I’ve had the pleasure of working directly with both household names and fast-growing independents, helping them refine their online presence through UX, UI, brand identity, and motion design.
Shopify Website Design Services for DTC Brands
Shopify and Shopify Plus services for ambitious, premium brands focussed on growth
A decade in brand identity design, before moving into UX and digital, means every store feels considered and high-end, not just built to convert, but crafted to elevate your brand.
“I love what I do. I love working with business owners who care about their brand, solving design problems that actually convert and grow their business. I’m only as good as my last project, which is why every one gets my full attention. Twenty years in and it still doesn’t feel like work.”
I’m Anthony Bliss, a freelance Shopify designer based in Cornwall, UK. I started my career in brand identity across Bath and Bristol before moving into digital, and for the past six years I’ve focused exclusively on Shopify, working with DTC brands across the UK on everything from bespoke store builds to CRO and UX improvements.
Before specialising in ecommerce, I spent three and a half years as a senior freelance designer at Dyson, overseeing complete campaigns for new product launches. I then moved to Cornwall and spent five and a half years inside a leading Shopify agency, eventually progressing to Creative Director. Going independent was a deliberate move to bring all of that together and work directly with clients myself.
That combination is rare. Most Shopify designers come from a web background. I bring brand thinking, global client experience, and agency-level Shopify knowledge, all applied directly to your store. You can see the results in my Shopify case studies.
I work with a small number of clients at a time. There’s no account manager, no handoffs, no team you’ve never met. When you work with me, you work with me. From the first conversation to the final sign-off.
Shopify Expert UK
Real results from bespoke Shopify design and UX improvements
See how I’ve helped ambitious brands elevate their Shopify stores with tailored UX, conversion-focused design, and seamless functionality. Each project highlights measurable improvements in customer engagement, checkout performance, and overall store usability, showing the tangible impact of thoughtful, expert Shopify design.
Featured project: Drink Finder
Why I’m Considered One of the Best Shopify Designers in the UK
Long-term Shopify partnerships · 100% client retention to date
With over 20 years of design experience and a decade focused on e-commerce, I’ve helped UK brands like Whistlefish, Drink Finder, and Wide Fit Shoes transform their online stores. My work combines deep brand understanding, UX and UI, and conversion-driven design to create websites that not only look premium but also deliver measurable results.
I came from brand, not from web. That’s what makes the difference.
Proven record of boosting online sales and conversion rates
Experienced in bespoke Shopify builds and optimisation
Trusted by household names and fast-growing UK brands
Explore genuine client feedback on the Testimonials & Reviews page.
What Clients Say About Working With Me
Verified Google reviews from UK Shopify brands
Working with Anthony Bliss on the Drink Finder refresh was a standout experience. Having a local designer who could balance in-person visits with seamless video calls made the collaboration feel incredibly personal and productive.
Our site is a beast handling the distinct functional requirements for wine vs. spirits, managing wholesale and retail channels, and juggling complex shipping metrics. Ant was incredibly accommodating, ensuring the site received a modern upgrade without alienating our core customers. He kept the ‘Drink Finder’ soul intact while significantly smoothing out the user journey.
Despite launching during a globally challenging economic period where luxury items like fine wines and spirits are often the first to be cut from budgets, the results have been phenomenal. Seeing a 34% YoY increase in gross revenue and a 32% jump in customer count is a testament to the effectiveness of Ant’s UX/UI strategy. He didn’t just give us a facelift; he built a platform that performs.
Jon Wigmore | Marketing & E-Commerce, Drink Finder
When I first saw Anthony’s work I knew that he was the right person for us, my initial hunch turned out to be correct. He was a joy to work with, a true craftsman who takes pride in his work with expert knowledge and delivers amazing results.
Ali Zaman | East At Home Owner
Working with Anthony on the Thameen website was a fantastic experience from start to finish. He was incredibly proactive & organised, which made the entire process feel seamless and well-managed. Beyond being a pleasure to work with personally, his friendly and collaborative approach made even complex decisions feel easy to navigate.
Most importantly, he completely transformed the way the brand comes to life digitally. The new UX elevated the website into a much more modern, intuitive and premium experience, creating a journey that feels both effortless for the customer and truly reflective of Thameen’s luxury positioning. Anthony brought structure, clarity and a strong strategic eye throughout, and the end result has genuinely moved the brand forward in a meaningful way.
Nour Abdel-Motaal | General Manager, Thameen London
The design process and finalised site helped our brand leap into its next phase with a fresh, clean look that our customers immediately loved. Working with Anthony and the wider development team was a great experience, and one we’d be happy to repeat in the future.
The new UX and UI were exceptional — customers could find products and complete purchases effortlessly, while the clean, professional design made browsing intuitive and trustworthy. Using Figma as a templating system meant all of our building blocks worked seamlessly together, and we’ve since been able to carry that framework into our own design team, making adjustments easily while staying true to the original vision.
Will Manders | Head of Ecommerce | Whistlefish
Let’s create your Shopify success story
Shopify Insights & Articles
Expert advice to improve your store’s UX and performance
Explore practical tips, case studies, and design insights to elevate your Shopify store. From UX improvements and conversion optimisation to bespoke Shopify builds and migrations, these articles help you stay ahead of the curve and create high-performing ecommerce experiences.
What Is a Good Conversion Rate on Shopify?
A good Shopify conversion rate is above 3.2%, which puts a store in the top 20%. The average is…
Shortlisted Four Times at the UK eCommerce Awards 2026
I have been shortlisted four times at the UK eCommerce Awards 2026, for my work with Drink Finder…
What Is a Shopify UX Review (And Why It’s Where Every Project Should Start)
A Shopify UX review is where every project should start, and yet most agencies skip it in favour of…
Shopify Product Card Design: The Art of Cards That Convert
Product cards are the most fundamental component of any ecommerce site, and the place where premium…
Benefits of Shopify Plus: Should You Upgrade in 2026?
If you are already running a Shopify store and weighing up whether to move to Plus, this article is…
What Is Generative Engine Optimisation (GEO) and Why Every Shopify Brand Needs It in 2026
Getting found online used to mean one thing: ranking on Google. That is still important. But a…
Shopify Agentic Commerce: What UK Brands Need to Know
The way people discover and buy products online is changing faster than at any point since mobile…
How to Design a Shopify Website in 2026 (And When to Hire Someone Instead)
Designing a Shopify website in 2026 is not the same as it was five years ago. The platform has…
Shopify Pricing 2026: What Does Shopify Actually Cost?
If you're looking at Shopify for the first time, the pricing page looks fairly straightforward.…
What DTC Brands Should Look for in a Shopify Designer
Direct-to-consumer brands operate differently from traditional ecommerce. You need higher…
A Shopify designer creates user-focused ecommerce designs that align with your brand and boost sales. They analyse your website and customer behaviour to recommend improvements — from small conversion tweaks to full bespoke redesigns with tailored functionality.
A Shopify designer focuses on user experience (UX) and interface (UI), working in tools like Figma to create prototypes. A developer then takes those designs and codes them into a working Shopify store. Designers shape the look and flow, while developers handle the build.
A freelance Shopify designer works independently, so you deal directly with the person designing your store. No account managers, no handoffs, no work passed down to a junior. You get faster decisions, complete continuity from the first conversation to launch, and a designer who knows your brand properly.
A Shopify designer focuses on creating a user-friendly, high-converting store layout. If design and user experience are your priority, a designer is the right choice.
A UK-based Shopify designer understands local markets, buying habits, and design trends. They can create visuals and branding that resonate with UK customers while ensuring your store feels familiar and trustworthy. This local insight helps your brand stand out and convert more effectively.
Shopify Expert
Ready to transform your Shopify store?
Bespoke Shopify and Shopify Plus design, led by one UX/UI & CRO Specialist
20+ years of brand and design experience
A trusted network of the best Shopify developers, Klaviyo and SEO specialists for larger builds
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Registered in England & Wales No. 10575474. Based in Falmouth, Cornwall, UK.