Shopify Designer | UX/UI & CRO Specialist
Helping ambitious DTC brands build high-converting Shopify stores
Latest Shopify Design Projects
Highly-rated Shopify Designer UK
Trusted by UK and Worldwide Brands
I’ve had the pleasure of working directly with both household names and fast-growing independents, helping them refine their online presence through UX, UI, brand identity, and motion design.
Why I’m Considered One of the Best Shopify Designers in the UK
Long-term Shopify partnerships · 100% client retention to date
With over 20 years of design experience and a decade focused on e-commerce, I’ve helped UK brands like Whistlefish, Drink Finder, and Wide Fit Shoes transform their online stores. My work combines deep brand understanding, UX and UI, and conversion-driven design to create websites that not only look premium but also deliver measurable results.
Proven record of boosting online sales and conversion rates
Experienced in bespoke Shopify builds and optimisation
Trusted by household names and fast-growing UK brands
Explore genuine client feedback on the Testimonials & Reviews page.
Work With Me
Whether you need a full store build, CRO improvements or a Shopify migration, I design stores that convert.
Shopify Expert UK
Real results from bespoke Shopify design and UX improvements
See how I’ve helped ambitious brands elevate their Shopify stores with tailored UX, conversion-focused design, and seamless functionality. Each project highlights measurable improvements in customer engagement, checkout performance, and overall store usability, showing the tangible impact of thoughtful, expert Shopify design.
Featured project: Drink Finder
Drink Finder
27%
Increase in users clicking add to basket
143%
Increase in users starting the checkout process
Let’s create your Shopify success story
More about me
Since the start of the pandemic and the rise in online sales I have been mainly focussing on ecommerce & in particular the Shopify platform.
From designing new builds from the ground up to creating UX audits and doing Shopify CRO (conversion rate optimisation) work.
I have a wealth of knowledge designing and adapting to Shopify themes and also designing custom themes, designing custom functionality and also creating bespoke Shopify design systems.
I’m a Shopify web designer who not only understands the unique needs of a business but also the needs of a user which help my designs get results.
UX/UI Designer
I’m an individual who is constantly researching and looking for the next big thing.
Heavily experienced in user persona workshops & UX prototyping, user-centric UX design. Mobile-first UI design, user persona workshops through to full design systems in Figma.
No task is too big or too small.
Motion Graphics
Throughout my career I have never been one to stand still, constantly moving and evolving.
Learning how to make a brand move was a natural step.
I can now bring this into initial website deigns, animated transitions for developers and full social campaigns and motion graphic videos.
Brand Identity
My bread and butter. I started off in Bath & Bristol nearly 2 decades ago (eek) freelancing for some great agencies and working with some great people.
Brand is where it all begins and this knowledge is what sets me apart. With this knowledge it helps my UX/UI design and Shopify design, but also helps me think about how that identity is going to lend itself to a mobile device and small space usage.
Shopify Insights & Articles
Expert advice to improve your store’s UX and performance
Explore practical tips, case studies, and design insights to elevate your Shopify store. From UX improvements and conversion optimisation to bespoke Shopify builds and migrations, these articles help you stay ahead of the curve and create high-performing ecommerce experiences.
What DTC Brands Should Look for in a Shopify Designer
Direct-to-consumer brands operate differently from traditional ecommerce. You need higher…
What is a Shopify Partner? (And Why It Matters in 2026)
If you're hiring a Shopify designer, developer, or agency, you'll probably see some mention they're…
Klaviyo Pricing 2026: Complete Breakdown for Shopify Stores
If you're running a Shopify store, you've probably heard about Klaviyo. It's one of the most…
Why Conversion Rate Optimisation Is Still a Human Skill
Conversion rate optimisation isn’t about tools, dashboards, or automated tests. It’s about…
What to Look for When Hiring a Shopify Designer (2026 Guide)
Hiring a Shopify designer is a big decision. The right designer doesn't just make your store look…
What Makes a Good Landing Page?
When it comes to ecommerce, a landing page can make or break your conversions. Whether you’re…
Shopify Collabs in 2026: The Complete Guide to Creator Marketing
Over the last few years, influencer marketing has evolved from a niche tactic into a mainstream…
Product Comparisons for Shopify Stores: How Better UX Boosts Conversions
When a customer lands on your Shopify store, they’re either ready to buy or still weighing up their…
Voice Search Optimisation for Shopify Stores: A Complete 2026 Guide
The way people search online is changing. With the rise of smart speakers, virtual assistants, and…
Why Off-the-Shelf Shopify Themes Hold Stores Back in 2026
Why choosing convenience over strategy might be costing your business more than you think.…
A Shopify designer creates user-focused ecommerce designs that align with your brand and boost sales. They analyse your website and customer behaviour to recommend improvements — from small conversion tweaks to full bespoke redesigns with tailored functionality.
A Shopify designer focuses on user experience (UX) and interface (UI), working in tools like Figma to create prototypes. A developer then takes those designs and codes them into a working Shopify store. Designers shape the look and flow, while developers handle the build.
A freelance Shopify designer works independently, so you deal directly with the person designing your store. This often means lower costs, faster communication, and greater transparency compared with agencies that pass work between teams.
A Shopify designer focuses on creating a user-friendly, high-converting store layout. If design and user experience are your priority, a designer is the right choice.
A UK-based Shopify designer understands local markets, buying habits, and design trends. They can create visuals and branding that resonate with UK customers while ensuring your store feels familiar and trustworthy. This local insight helps your brand stand out and convert more effectively.
Shopify Expert
Ready to transform your Shopify store?
Shopify expert who can help elevate your store to the next level
20 years of agency and direct client experience, without the high price tag
Network of the best developers, Klaviyo experts & SEO experts perfect for big projects
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Get in touch
Registered in England & Wales No. 10575474. Based in Falmouth, Cornwall, UK.