Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Freelance Shopify designer. Beautifully designed.
Built to convert.
I'm Anthony Bliss, a freelance Shopify designer in Falmouth, Cornwall, designing Shopify and Shopify Plus stores for UK DTC brands.
5.0(6 reviews) on Google- 20+ years of brand and ecommerce experience
- Winner of UK eCommerce Website of the Year 2026
- 13 Shopify launches since 2023
Shopify expert UK. Good design gets noticed. Great design gets results.
Drink Finder. 34% more website sales after moving to Shopify
Food & drink · August 2025
East at Home. 82% more revenue after a mobile-first redesign
Food & drink · October 2025
Fuzzball. 63% higher conversion rate after a subscription redesign
Pets · August 2025
Thameen London. Off headless, onto a premium theme the team runs themselves
Beauty · March 2026
Shopify designer Cornwall, UK. Brands that trust me
I've designed for Dyson, Wrangler, Drink Finder and East at Home, with no set style and no favoured sector. Every logo opens the work I did for that brand.
Shopify website design services. One designer, eight ways to help your store.
Branding
Ecommerce brand identity work.
UX design
Better journeys and bespoke experiences.
Bespoke store design
The journey and design bespoke to your brand.
Migrations
Moving from Magento, WooCommerce or Wix.
Theme customisations
Premium themes, made to look bespoke.
Shopify CRO
Find why customers leave, then fix it.
Shopify subscriptions
Subscriptions people don't cancel.
AI search visibility
Stores agents like ChatGPT can find and recommend.
Freelance Shopify UX designer. You get all of my experience, not just my time.
I'm Anthony Bliss, a freelance Shopify designer based in Cornwall, UK, and the designer behind Drink Finder, UK eCommerce Website of the Year 2026. I started my career in brand identity across Bath and Bristol before moving into digital, and since 2020 I've focused exclusively on Shopify, working with DTC brands across the UK on everything from bespoke store builds to CRO and UX improvements.
Before specialising in ecommerce, I spent just over three years as a freelance senior digital designer at Dyson, overseeing complete campaigns for new product launches. I then moved to Cornwall and spent five and a half years inside a Shopify agency in Falmouth, eventually progressing to Creative Director. Going independent was a deliberate move to bring all of that together and work directly with clients myself.
Most Shopify designers come from a web background. I bring ten years of brand identity, Dyson's global product launches and agency-level Shopify knowledge, all applied directly to your store. You can see the results in my Shopify case studies.
I work with a small number of clients at a time. There's no account manager, no handoffs, no team you've never met. When you work with me, you work with me. From the first conversation to the final sign-off.
Shopify design process. Each project starts with finding the problem.
Understand
A call about your business needs, then a UX review of your live store (if the project needs one). From there I'll tell you honestly whether a theme customisation or a bespoke store is the right fit, even when that's the smaller job.
Design
Options first, then the details, mobile first. Bespoke stores are designed in Figma. Theme customisations mix both: the key templates, like the header and product page, in Figma, and the rest straight into the theme.
Launch
Every screen tested on real phones, tablets and desktops before launch, then checked again once the store is live.
Measure and improve
I check conversion rate and average order value at one, three and seven days, then keep improving if you want to.
Shopify UX design wins. The small details that make the difference
East at Home. Product cards that answer dinner questions
Every card shows spice level, dietary needs and flavour, in a list built for comparing on mobile.
Drink Finder. A comparison toggle on the collection page
Expand origin, region and vintage to compare bottles side by side, without leaving the collection page.
Whistlefish. Image-first product cards
Product names truncated on purpose, because nobody buys a greeting card for its name.
Shopify success stories. Good design shows up in the numbers
- 82%
- East at Home revenue growth
- October to June vs the year before · Google Analytics, UK sessions
- 63%
- Fuzzball conversion rate growth
- August 2025 to August 2026 vs the year before · Google Analytics
- 32%
- More Drink Finder customers
- September to February vs the year before · EPoS till data, marketplaces excluded
- 2×
- Winner, UK eCommerce Awards 2026
- UK eCommerce Website of the Year and UK User Experience of the Year
Shopify website designer UK. What clients say about working with me.
“He was a joy to work with, a true craftsman who takes pride in his work with expert knowledge and delivers amazing results.”
Ali Zaman, Owner, East at Home · 2026“He didn't just give us a facelift; he built a platform that performs.”
Jon Wigmore, Marketing & E-Commerce, Constantine Stores Ltd, home of Drink Finder · 2026“He has an incredible eye for design and functionality, two skills that you rarely find in the same person.”
Jaideep Shah, Director, Zen Maitri · 2025
Shopify design articles. Findings from the stores I design
Shopify web designer FAQs. What brands ask on the first call.
Prices and timelines checked September 2026.
How much does a freelance Shopify designer cost?
A store design starts from £5,000 + VAT for a theme customisation and £10,000 + VAT for a bespoke store. Smaller projects, like branding or a CRO project, start from £3,000 + VAT. All prices are for design only. The chosen developer quotes the build separately.
A theme customisation redesigns inside a premium theme, so the price depends on how far the theme needs pushing and how many templates change. A bespoke design starts from scratch, so it depends on how many page templates and bespoke sections you need, and also whether the brand needs refining first.
Each service page has more granular details.
How long does a Shopify store design take?
Six to eight weeks for a bespoke store design, with the build taking about the same again. A theme customisation takes six to ten weeks, build included. The biggest roadblocks from experience are timely feedback and client content, so having real copy and images early makes the most difference. I'm usually booked one to two months ahead.
Do you build the store as well as design it?
No. I'm a Shopify web designer, not a developer, which keeps my full attention on the design. The build is done by your own developer or agency, or by one of the Shopify developers I've worked with for years. You pay the developer directly, so you always know who's doing what. I stay involved through the build and check every screen before launch.
Should I hire a freelance Shopify designer or an agency?
Hire a freelancer when you want the senior person doing the work, not overseeing it. Agencies suit large programmes with several workstreams running at once, and I often work alongside them as their design partner. The fair worry with a freelancer is dealing with two people instead of one. I introduce the right developer, hand over a design system that leaves no guesswork, and stay involved until launch.
What's it like working with you?
Personal and collaborative. You deal with me from the first call to the final sign-off, with a weekly call and feedback left straight in Figma. I don't hand over a finished design and say "there's your website". I show options, we talk them through, and we get there together. Jon Wigmore at Drink Finder called it "incredibly personal and productive".
What's the difference between a bespoke build and theme customisation?
A bespoke build designs every page template, overlay and interaction from scratch, with no theme limits. Theme customisation redesigns inside a premium theme, which is quicker and cheaper but caps how far the design can go, usually at the navigation. A good theme takes most brands a long way. When you keep adding to it and it starts working against you, bespoke is the better investment.
Do I still need a Shopify designer now there's AI?
If you're launching your first store, probably not yet. Shopify's AI store builder and a good theme will get you selling. A designer is worth it once the store has to fit a real brand and real customers, and the numbers show where it falls short. That's when brands usually come to me.
Checked October 2026.
Start a Shopify project. Tell me where your store is at.
I reply within two working days.
