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Anthony is Freelance
Anthony is Freelance
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Shopify design and CRO articles. Guides from a working Shopify designer.

I'm Anthony Bliss, a freelance Shopify designer based in Cornwall, UK. These articles answer the questions DTC brands ask about their Shopify stores. What good looks like, what it costs and what actually makes more sales. For transparency every figure carries its source and the date it was checked, and where a point comes from client work, it links to the case study behind it.

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Shopify articles by Anthony Bliss. Who writes them, and how.

Anthony Bliss, a freelance Shopify designer in Cornwall, won two UK eCommerce Awards in 2026: UK eCommerce Website of the Year for Drink Finder and UK User Experience of the Year for East at Home.

I've worked in design for over 20 years: brand identity in Bath and Bristol, three years at Dyson, then Shopify. I've been independent since August 2023. Every article here is held to the same rules:

  • I believe in transparency. Every figure carries its source and the month it was checked.
  • When an article is updated with new data, the date changes and a line says what changed.
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