Shopify Articles

A collection of insights, tips, and thoughts on Shopify website design, UX/UI design and the vast array Shopify has to offer. From practical advice to personal reflections, I’m sharing what I’ve learned (and what I’m still learning) along the way.

Hero image showing a Shopify product card with free gift UI and rising conversion metrics, illustrating human-led conversion rate optimisation by UK Shopify designer Anthony Bliss

Why Conversion Rate Optimisation Is Still a Human Skill

Conversion rate optimisation isn’t about tools, dashboards, or automated tests. It’s about understanding how real people think, hesitate, and decide. In a…

High-converting Shopify store homepages designed by the best Shopify designer in the UK

How to Choose the Best Shopify Website Designer in the UK (2025)

Looking for the best Shopify website designer in the UK (2025)? Hiring the right designer ensures your store isn’t just visually appealing but also…

Shopify landing page design examples

What Makes a Good Landing Page?

When it comes to ecommerce, a landing page can make or break your conversions. Whether you’re running paid ads, seasonal campaigns, or launching a new product,…

Shopify Collabs in 2025: Harnessing the Creator Economy for Growth

Shopify Collabs in 2025: The Complete Guide to Creator Marketing

Over the last few years, influencer marketing has evolved from a niche tactic into a mainstream growth channel.

xample of clean comparison UX: two product cards side by side highlighting key differences.

Product Comparisons for Shopify Stores: How Better UX Boosts Conversions

When a customer lands on your Shopify store, they’re either ready to buy or still weighing up their options. For that second group, the browsers and the…

Voice Search Optimisation for Shopify Stores: A Complete 2025 Guide

The way people search online is changing. With the rise of smart speakers, virtual assistants, and mobile voice technology, more users are speaking their…

Why Shopify Themes hold stores back visual with some Premium theme examples

Why Off-the-Shelf Shopify Themes Hold Stores Back in 2025

Why choosing convenience over strategy might be costing your business more than you think. Off-the-shelf Shopify themes are everywhere — and they make setting…

Cover image of 25 of the biggest brands on Shopify for 2025

25 Biggest Brands using Shopify in 2025

Shopify has emerged as a leading platform within the eCommerce industry, offering brands the power, scalability, and user-friendliness necessary to thrive in…

How to Increase Conversion Rates on Your Shopify Store

Driving traffic to your Shopify store is only half the battle; the real challenge is converting visitors into paying customers. If your store is attracting…

Shopify vs Shopify Plus

Shopify vs Shopify Plus

When setting up or expanding an online store, Shopify is frequently one of the first platforms that comes to mind. However, you might wonder about Shopify…

Microinteractions in Shopify Website Design

In today’s digital-first world, user experience (UX) and user interface (UI) design are essential for keeping users engaged. While layout, colour schemes, and…

Hero image for a homestyle Shopify Store

6 Strategies for your Homeware & Lifestyle Shopify Store

For this article I am going to be diving in and sharing the knowledge & experience I have as a Shopify Designer. I will be going into detail on what I…


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