Wrangler social campaigns.Campaign after campaign, across social.

Wrangler chose Georgia May Jagger as the face of its new women’s denim collection, inspired by heritage cuts from its long history. I designed the full social campaign around her.

Four Facebook carousels took people from awareness to shopping, and the Stories mixed stills and video to break the swiping rhythm. The YouTube shopping ads ran at 6 and 15 seconds. Six seconds is very little time to land a message, so the music did a lot of the work, with the logo sting and the call to action timed to the beat.

The spring/summer 2022 campaign marked Wrangler’s 75th anniversary. The assets were sparse and the supplied videos carried the wrong messaging.

I created a thread that could run through the whole campaign: an incidental graphic alongside the main imagery that gave the Stories and in-feed posts a look of their own.