Projektityyny. A mobile-first store launch for a Nordic-inspired textiles brand
Spicy Guru brand identity.A logo that became a person.
Spicy Guru brings Mehedi Mahmud’s flavours, the spice guru himself, to the streets of Britain. Making the logo into a person gave the brand a more personal feel, with a witty design touch hidden in the identity.
The Spicy Guru brief.Put the guru into the brand.
The brand is built on one man’s flavours, so the identity needed to feel personal. Turning the logo into a person did that, and it carried through to the embroidered logo and the packaging.
- Client
- Spicy Guru
- Role
- Freelance senior designer
- Sector
- Food
- Services
- Brand identity
- Designed
- Logo, embroidered logo and packaging
Logo
Embroidered logo
Packaging
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