Shopify Collabs in 2025: The Complete Guide to Creator Marketing
Introduction
As of 2025, the creator economy is valued at over $250 billion globally, with brands of all sizes tapping into micro-influencers, content creators, and affiliates to grow sales.
For Shopify merchants, this shift presents both an opportunity and a challenge. The opportunity? Creators bring authentic storytelling and a direct line to loyal audiences. The challenge? Managing collaborations, tracking performance, and paying commissions can be complex.
That’s where Shopify Collabs comes in.
Originally launched in 2022, Shopify Collabs has steadily matured. By 2025, it’s no longer just a “nice-to-have” feature—it’s a centralised hub for influencer partnerships, gifting, and affiliate campaigns. And with recent Shopify Editions updates, Collabs now uses AI-powered creator matching, advanced analytics, and built-in payment automation to streamline the entire process.
Whether you’re a start-up brand looking for your first influencer partner or a scaling merchant ready to professionalise your affiliate strategy, this guide will walk you through everything you need to know.
If you’re new here, check out my Shopify website design services for tailored help with building a store optimised for conversions.
1. What is Shopify Collabs?
Shopify Collabs is a free app from Shopify that allows merchants to:
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Discover creators through a searchable database with filters for niche, platform (Instagram, TikTok, YouTube), engagement rate, and audience demographics.
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Set up affiliate programs where creators earn a commission for each sale they drive.
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Send free gifts or discounts seamlessly through the Shopify admin.
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Track performance with real-time analytics on clicks, conversions, and payouts.
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Pay commissions automatically (currently via PayPal).
For creators, Collabs provides an easy way to:
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Apply to brand programs directly.
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Access affiliate links and discount codes.
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Track their earnings in one dashboard.
This two-sided marketplace benefits both merchants and creators, making collaboration easier, faster, and more transparent.
Learn more in Shopify’s Collabs help guide.
2. Why Collabs Matters in 2025
The influencer economy is no longer dominated by celebrity endorsements. In fact, micro-influencers (those with 10k–100k followers) now generate up to 60% higher engagement rates than mega-influencers [Influencer Marketing Hub].
Collabs taps directly into this trend by making it easier to find smaller, high-trust creators who align with your brand values.
Other reasons Collabs is especially relevant in 2025:
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Mobile-first shopping: With 70%+ of Shopify traffic now on mobile, affiliate links and discount codes need to work seamlessly across devices.
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AI-driven discovery: Shopify Editions Summer 2025 introduced smarter creator search and recommendations powered by Shopify Network Intelligence [Shopify Editions].
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First-party data importance: As cookies continue to decline, partnerships with creators give brands a reliable way to reach targeted audiences.
Tip: Don’t just chase follower counts. Use Collabs’ demographic filters to find creators whose audiences overlap with your ideal Shopify customer personas.
3. Getting Started with Shopify Collabs
Setting up Collabs is straightforward, but there are a few important steps:
Step 1 – Install the App
Head to the Shopify App Store and add Shopify Collabs to your store.
Once installed, go to Settings > Apps and sales channels in Shopify admin to configure your preferences.
Step 2 – Enable Shopify Network Intelligence
This is mandatory. It allows Collabs to securely analyse aggregated data across Shopify stores to recommend the right creators.
Read Shopify’s Network Intelligence FAQ.
Step 3 – Set Your Brand Profile
Define:
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Your niche (e.g. skincare, homeware, fitness).
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Your target audience.
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Where you want to focus (local, national, or international creators).
This ensures Collabs recommends creators that actually fit your brand.
Step 4 – Create Programs and Offers
You can structure your program in several ways:
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Affiliate commission: e.g. 10% per sale.
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Tiered rewards: e.g. 5% base, 15% if they drive £1,000+ in sales per month.
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Gifting: Send free products with optional discount codes.
Check Shopify’s official guide on setting up Collabs programs.
Step 5 – Invite Creators
You don’t have to wait for creators to apply—you can:
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Search the database.
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Invite via email.
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Share an application page on your store.
For example, you could add a “Work With Us” page linking directly to your Collabs signup.
4. Running Successful Campaigns
Once you’ve set up your Collabs program, the real work begins: nurturing creator relationships and driving ROI.
Here are some proven tactics:
a) Communicate Clearly
Creators want to represent your brand authentically. Provide:
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A brand guide with tone, hashtags, and preferred imagery.
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Campaign goals (sales, reach, or engagement).
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Dos and don’ts (e.g. no heavy filters, align with sustainability messaging).
See Shopify’s guide on creator engagement.
b) Mix Gifting with Commissions
Not all creators want free products, and not all want just commissions. Offering both gives flexibility.
For instance:
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Gift a £40 skincare set.
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Provide a 15% affiliate commission on top.
This makes creators more likely to accept and promote authentically.
c) Track & Optimise
The Collabs dashboard tracks:
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Clicks from creator links.
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Conversion rates.
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Commission payouts.
Use this to identify top performers and re-engage them with exclusive campaigns or higher tiers.
d) Scale What Works
Once you identify high-ROI creators, double down:
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Offer them early access to product drops.
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Give them higher commissions.
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Feature them in your brand’s own social media or newsletters.
This turns one-off collaborations into long-term partnerships.
5. Migrating from Other Platforms
Already using tools like Awin, Impact, or manual spreadsheets? Migrating to Collabs is simple:
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Inform your current affiliates about the switch.
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Set up your Collabs program to mirror your old structure.
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Send invites that include program offers or gifts.
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Provide a clear timeline for when the old system will close.
Shopify has a migration guide for importing creator partners.
6. Pros & Cons in 2025
| Pros | Cons |
|---|---|
| Free app built into Shopify | Payout limited to PayPal |
| Creator discovery database with smart filters | Some creators report onboarding issues |
| Affiliate tracking and gifting in one dashboard | Commission flexibility less advanced than third-party platforms |
| Analytics integrated into Shopify admin | Still evolving—expect changes each Shopify Edition |
7. 2025 Best Practices
- Go niche: Don’t try to partner with everyone. A handful of highly engaged creators beats 100 with no focus.
- Combine affiliate and UGC: Encourage creators to post authentic videos and reviews you can repurpose on your site.
- Automate payments: Set up automatic PayPal payouts to keep creators motivated.
- Educate: Provide tips, templates, and guidelines to reduce friction.
- Measure lifetime value: Don’t just measure first-click sales. Look at whether creators bring in repeat customers.
8. Case Study Inspiration
Gymshark grew through micro-influencer collaborations long before Collabs, but the platform now enables smaller brands to replicate that playbook.
9. Additional Resources
Here are some useful external reads:
Shopify Collabs Official Help Centre
Influencer Marketing Trends for 2025 – IMH
Affiliate Marketing Global Forecast 2025 – Statista
And here are some internal resources for your site:
Shopify Website Design Services
Shopify Conversion Rate Optimisation Guide
Frequently Asked Questions About Shopify Collabs
Yes. Shopify Collabs is a free app for all Shopify merchants. You only pay out commissions or cover the cost of gifts you send to creators.
Absolutely. Collabs is designed to help small and growing brands connect with creators—even micro-influencers with under 10k followers.
Currently, Shopify Collabs supports PayPal payouts for affiliate commissions. More options may be added in future Shopify Editions.
Gifting lets you send free products to creators with no strings attached, while affiliate programs pay them a commission on sales they generate.
You can search by platform (TikTok, Instagram, YouTube), audience demographics, engagement rate, or niche to find creators aligned with your brand.
Yes. You can invite current partners into Collabs by sending them program or gift invites. Shopify has a migration guide.
Conclusion
The creator economy isn’t slowing down. By 2025, Shopify Collabs has matured into one of the most accessible and powerful influencer marketing platforms for merchants of all sizes.
With built-in discovery, gifting, and affiliate tools, plus seamless Shopify admin integration, Collabs reduces the complexity of creator marketing and helps you focus on what matters: building genuine partnerships that drive sales.
If you’re looking to implement Shopify Collabs, or want help designing a store that’s ready to convert the traffic creators send your way then check out my Shopify web design services.
Partner with a Shopify expert to elevate your store
Product Comparisons for Shopify Stores: How Better UX Boosts Conversions
The Psychology Behind Product Comparisons
Great UX and UI isn’t just about looking good, it’s about aligning with how people actually make decisions. Product comparisons tap into several well-documented psychological principles:
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Hick’s Law: The more choices you present, the longer it takes to decide. Comparisons reduce “analysis paralysis” by making information clearer.
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Anchoring Effect: When two similar products are shown side by side, customers tend to anchor on the first and judge the others against it. Smart merchants highlight the mid-tier product as the “best value.”
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Choice Overload: Too many options without clear differences create confusion. Comparisons clarify distinctions (e.g. size, features, warranty).
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Loss Aversion: When customers see what they’re missing by not upgrading, they’re more likely to choose the higher-value option. Boosting your average order value.
This is why comparison tables, “best seller” badges, and feature highlights work so well in Shopify stores.
It’s important not to think of comparison UX purely as traditional tables. Even on a collection page, customers are constantly comparing products side by side before deciding which one to click or add to cart.
There are many creative ways to achieve this through bespoke UX design. This is something I help clients explore in the design phase of their Shopify projects. Learn more about my Shopify website design process.
Real-World Shopify Examples
While not every store uses side-by-side tables, many leading Shopify brands use comparison UX patterns:
Even when you don’t see a formal table, the principle remains the same: reduce decision friction, make comparisons easy, and help customers choose faster.
Casper
Their dedicated “Compare Mattresses” section allows users to see key features side by side in a clean, scannable format, a textbook case of comparison UX in action.
Allowing just two products at a time makes this design manageable on mobile.
Stovefitter's Warehouse
Since many shoppers compare stoves across different sites and brands, we wanted them to do this within the Stovefitters Shopify store. I designed a “sticky compare” feature that lets users add products themselves and view them side by side.
View the Stovefitter’s case study here.
Drink Finder
This design allowed users to expand product cards to show more options directly on the collection page. This way, customers could make informed decisions without needing to click through to multiple product pages.
Not Every Store Uses Tables
Many Shopify stores avoid formal side-by-side tables but still use subtle comparison tools like badges, filters, and product highlights. For example, lifestyle brands often use “Best Seller” tags or colour-coded filters to guide customers without overwhelming them.
The Business Case: Why Comparisons Increase Conversions
According to Baymard Institute, comparison features directly improve product page usability and decision confidence. For Shopify stores, the benefits include:
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Reduced Returns: Customers make more informed choices, so they’re less likely to buy the “wrong” item.
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Higher Average Order Value: Highlighting upgrades nudges buyers toward premium options.
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Increased Trust: Transparent comparisons show you’re not hiding information.
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Faster Purchase Decisions: Less confusion means fewer abandoned carts.
For more information and tips on how to boost CRO and AOV see my article How to Increase Conversion Rates on Your Shopify Store
How to Implement Product Comparisons in Shopify
1. Comparison Tables
Ideal for electronics, supplements, software, or any product with features that can be lined up side by side.
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Apps: Product Compare by Omega or Yotpo.
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Top tip: Highlight the “recommended” product with a badge or subtle colour shift.
2. Guided Quizzes
For lifestyle brands, quizzes simplify choices while gathering customer data.
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Example: Which mattress is right for you? or What Coffee would you like?
- App: Recharge.
I have worked on a lot of quizzes which show a curated selection of products at the end. Utilising apps like Recharge can easily badge on subscriptions into this flow, which is great for ongoing sales.
2. Guided Quizzes
For lifestyle brands, quizzes simplify choices while gathering customer data.
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Example: Which mattress is right for you? or What Coffee would you like?
- App: Recharge.
I have worked on a lot of quizzes which show a curated selection of products at the end. Utilising apps like Recharge can easily badge on subscriptions into this flow which is great for ongoing sales.
3. Badging & Highlighting
Not every store needs a table. Sometimes a simple “Best Seller” or “Most Popular” badge does the job.
Amazon’s approach is a gold standard, highlighting products with the best value or products with the biggest saving.
4. Filtering & Faceted Navigation
Let customers self-compare by filtering by attributes (size, colour, price, rating).
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Shopify supports this natively, but UX tweaks can make it far more usable.
My Microinteractions in Shopify Design article is a helpful guide on how you can make filters, badges, and highlights a better user experience.
Design Best Practices for Comparisons
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Keep it simple: No more than 3–4 products side by side.
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Use icons: Visuals are processed faster than text.
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Highlight differences: Don’t just list features — call out what’s unique.
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Mobile first: Ensure tables stack properly and remain scannable.
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CTA placement: Always keep “Add to Cart” or “Shop Now” buttons visible.
Step-by-Step: Adding a Comparison Table to Shopify
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Identify comparable products (don’t compare completely unrelated items).
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Choose your attributes (size, weight, features, guarantee).
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Select a format (table, quiz, badge).
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Test it — check usability on mobile, ensure no performance issues.
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A/B test with and without comparison to see the uplift in conversions.
These are not cookie-cutter approaches, each of these would need to be bespoke to your store and more importantly your users needs. For example a user looking for a new Coffee to try is a completely different user case to someone looking to purchase a new Sofa. All of their needs are different, and they would have different questions that need answering.
For more information on how I can help discover what your user needs are and help boost your conversion rate please see my Shopify web designer & CRO expert page on my website.
FAQs: Product Comparisons in Shopify
Yes — but they must be designed responsively. Consider stacking rows or using swipeable cards.
Yes. Even two items can benefit from comparison — especially if one is an upgrade. Highlight the value differences clearly.
For tables, Product Compare by Omega is popular. For quizzes, Octane AI is a great choice.
Some apps can affect speed if poorly built. Always test performance before rolling live.
Yes — lifestyle, fashion, and beauty brands often do better with quizzes, while tech, supplements, or B2B products suit tables.
Conclusion: Smarter UX = Smarter Sales
Product comparisons aren’t a gimmick or a dated approach — they’re a proven way to reduce choice overload, build trust, and guide customers to the right purchase. Whether you use tables, quizzes, or subtle badging, the goal is the same: help customers decide faster and with more confidence.
If you’re a Shopify store owner wondering how to integrate comparisons into your store, working with a Shopify Expert and specialist freelance designer like me can help you choose the right approach for your products and your customers’ needs.
Let’s create your Shopify success story
Voice Search Optimisation for Shopify Stores: A Complete 2025 Guide
Why Voice Search Matters for Shopify Stores
Unlike traditional search, voice queries often signal immediacy and intent. For example:
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Typed search: “vegan moisturiser UK”
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Voice search: “Where can I buy vegan moisturiser near me with next-day delivery?”
The second query is longer, more natural, and much closer to a buying decision. According to Backlinko’s Voice Search SEO study, voice search results tend to come from featured snippets and pages with clear, structured content.
For Shopify merchants, this means:
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Local intent is stronger – great for stores with physical shops or local delivery.
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Mobile readiness is critical – most voice searches happen on smartphones.
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Content structure wins – clear answers, FAQs, and schema markup help Google match your store to a query.
How Voice Search Works
Voice search is powered by AI-driven natural language processing. Devices like Siri, Alexa, and Google Assistant interpret spoken queries and deliver the most relevant result.
For Shopify merchants, here’s what matters:
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Featured Snippets – Google often pulls voice answers from snippets.
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Schema Markup – Structured data helps search engines understand your content. (Moz guide to schema)
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Mobile Speed – Google prioritises sites that load in under 3 seconds. (Google PageSpeed Insights)
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Local Data – Voice queries frequently use “near me” or “open now.” Having accurate Google Business Profile data is essential.
Step-by-Step Guide: How to Optimise Your Shopify Store for Voice Search
1. Research Conversational Keywords
Voice queries are longer and framed as questions. Use tools like:
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AnswerThePublic to find natural language queries.
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SEMRush Keyword Magic Tool for conversational keywords.
Example for a skincare brand:
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Instead of “vegan moisturiser” → optimise for “What is the best vegan moisturiser for dry skin?”
2. Add FAQ Sections with Schema
FAQ pages and sections within product descriptions are perfect for voice optimisation. For instance:
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“Can this moisturiser be used on sensitive skin?”
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“Does it contain SPF?”
You can enhance this further by adding FAQ schema. See Google’s FAQ schema guide.
3. Optimise for Local Searches
If your Shopify store has a physical presence, voice search can drive foot traffic. Make sure to:
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Claim and update your Google Business Profile.
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Include “near me” style keywords naturally in your copy.
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Ensure NAP (Name, Address, Phone) is consistent across your site and directories.
4. Improve Mobile & Page Speed
Most voice searches happen on mobile devices. If your store is slow, you’ll lose visibility.
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Test your speed with Google PageSpeed Insights.
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Compress images (Shopify apps like TinyIMG can help).
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Use a fast theme (or consider a custom Shopify design).
5. Use Structured Product Data
Voice assistants rely on structured data to understand product details. Shopify supports this through apps and manual schema.
For example, add schema for:
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Price
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Availability
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Reviews
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Delivery times
See Shopify’s guide on adding structured data.
6. Format Content for Featured Snippets
Google often pulls voice answers from lists and short paragraphs. To optimise:
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Use H2/H3 headers with direct answers.
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Keep answers under 30 words.
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Use bullet points and numbered lists.
Example:
Q: What are the benefits of organic skincare?
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Reduces exposure to chemicals
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Gentle on sensitive skin
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Environmentally friendly
Common Mistakes to Avoid
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Keyword Stuffing – Writing unnaturally long-tail keywords like “best vegan moisturiser sensitive skin buy UK” hurts readability and rankings.
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Ignoring Local SEO – If you have a shop, failing to optimise for “near me” searches is a missed opportunity.
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Relying Only on Schema – Schema helps, but without quality content, Google won’t surface your results.
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Slow Mobile Sites – Voice search is almost entirely mobile-driven.
Advanced Tips for 2025 and into the future
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Voice + AI Chatbots – Consider Shopify apps that integrate with Alexa or Google Assistant for shopping.
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Conversational Commerce – Tools like Heyday enable voice-driven chat experiences in-store.
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Multilingual Voice Search – If you sell internationally, optimise FAQs in multiple languages.
More tips for Shopify voice search
Focus on conversational keywords, FAQs, schema, and local optimisation.
No, but apps like JSON-LD for SEO help add structured data easily.
Yes. You can add it manually or use apps. See Shopify’s rich snippet guide.
Yes, most queries happen via mobile assistants like Siri or Google Assistant.
Typed queries are shorter, while voice queries are longer and more conversational.
Yes. Voice queries often signal high intent (e.g. “Where can I buy X near me?”).
No, even basic Shopify plans can be optimised. Compare Shopify vs Shopify Plus.
Try asking Google Assistant or Siri voice queries related to your products.
It’s growing fast, especially for local and mobile queries, so optimising now gives you a competitive edge.
If you’d prefer expert support, working with a [Shopify freelance designer](internal link to your services page) ensures your site is voice-ready.
Conclusion
Voice search is no longer a futuristic idea, it’s here! and it’s reshaping ecommerce.
Shopify store owners who adapt their stores for conversational queries, structured data, and mobile performance will gain a competitive advantage.
By implementing FAQs, schema, local SEO, and fast mobile design, you’ll not only improve your visibility in voice search but also deliver a better overall user experience.
Do you need help with your Shopify store? Check out my case studies and see how a Shopify Expert can help get your store future ready. Drop me a message and let’s have a call.
Partner with a Shopify expert to elevate your store
Why Off-the-Shelf Shopify Themes Hold Stores Back in 2025
1. They’re built to please everyone, and that is the problem
Off-the-shelf themes are designed to work for as many industries as possible. Skincare, clothing, gadgets, furniture. All from one codebase and the same set of Shopify 2.0sections.
That means bloated feature sets, overly complex settings, and sections that aren’t truly relevant to your unique customer journey.
So instead of having a site designed around your products and customers needs, you’re cramming your business into a framework built for someone else.
For example a store selling fashion would require drop notices, countdowns and shop the look sections. Whereas a store selling food items wouldn’t need any of these and instead would prioritise different functionality around the shopping journey on the collection page.
“You didn’t build a cookie-cutter business — so why use a cookie-cutter website?”
2. Performance issues hiding behind pretty design
Many themes are built to look good out of the box — but under the hood, they can be slow and clunky.
They often:
- Load lots of unused scripts and animations.
- Include integrations you don’t use.
- Aren’t optimised for your real-world image or content needs.
- Have lots of features and settings you would never use
That’s a big issue when it comes to mobile shoppers and SEO.
Stat: A 1-second delay in page load time can reduce conversions by up to 20% (source: Portent).
If you want to learn more about how site speed affects SEO and sales, Google’s Page Experience Guide is a great place to start.
3. Limited flexibility and customisation
Most pre-made themes let you “drag and drop” sections around, but only within certain boundaries. Try to do something slightly different — and suddenly you’re in the code editor, fiddling with Liquid or CSS.
This often leads to:
- Frankensteined layouts and clashing styles.
- Rigid templates that don’t fit the product.
- A design you’re always “working around.”
By contrast, custom design starts with the customer experience — not a predetermined template.
If you want to explore Shopify theme development, Shopify’s official Liquid documentation is an excellent resource.
4. You blend In instead of standing out
There are hundreds of thousands of stores using the same themes — many even leave the demo text and colour palette untouched.
That doesn’t exactly inspire trust. And in competitive markets, that lack of uniqueness is a conversion killer.
“Your brand is more than your logo — it’s how your entire online experience feels.”
Remember: Customers make snap judgments. If your store looks just like a dozen others, why should they believe your product is better?
Trust is one of the biggest drivers when it comes to sales, and if someone notices the same theme being used from a previous shopping experience, this will increase the abandonment rate.
5. Your unique purchasing journey isn't accounted for
Themes can’t anticipate how your buyers behave.
- Do they compare lots of similar products before deciding?
- Do they need education or reassurance?
- Do they buy quickly on mobile while commuting?
These details matter — and most themes aren’t built with those in mind.
A good Shopify designer studies your business, market and analytics to map out a user journey that fits your funnel, not someone else’s.
This is tackled with the UX review I undertake before every project
Are themes all bad? Not at all.
Let’s be clear — themes can be a good starting point, especially if:
- You’re launching a side project.
- You have a tiny product range.
- You’re testing a new concept with minimal budget.
Is your site ready to be upgraded to the next level?
That’s where bespoke Shopify design comes in.
No assumptions. No fluff. Just smart, strategic design bespoke to your audience, products, and business goals.
I work with both independent and global brands to create beautiful, conversion-focused Shopify stores that are easy to manage and deliver real results.
If you are looking for a Shopify design expert to boost sales and we can scale up your sales then please contact me.
25 Biggest Brands using Shopify in 2025
Gymshark
Gymshark, a UK-based fitness apparel brand, has become a leader in the fitness fashion sector, thanks to its social media-driven direct-to-consumer model. The company moved to Shopify Plus to handle its rapid growth and large-scale online operations. Gymshark focuses on millennials and Gen Z, who are drawn to its stylish, high-performance workout wear.
In 2024, Gymshark reported a turnover of over £500 million. The brand is expanding its reach globally, with a focus on opening physical retail stores and leveraging AI to personalise customer experiences.
Tesla
Tesla uses Shopify for its online store, offering exclusive merchandise that complements its electric vehicles and also Cybertrucks for posh kids. The company has a bespoke platform for its core business but relies on Shopify to manage its global merchandise sales. Tesla’s focus is on expanding its product lines and promoting sustainable innovation.
In 2024, Tesla’s total revenue from all operations exceeded £100 billion, with a significant contribution from its merchandise sales.
Kylie Cosmetics
Kylie Cosmetics, founded by Kylie Jenner, leverages Shopify’s capabilities to run its successful direct-to-consumer model. The brand focuses on beauty enthusiasts, especially millennials and Gen Z. Kylie Cosmetics has grown rapidly and expanded into skincare and exclusive limited-edition product lines.
In 2024, Kylie Cosmetics reported a turnover of approximately £500 million, reflecting its strong position in the global beauty market.
Heinz
Heinz transitioned to Shopify to streamline its direct-to-consumer operations, moving away from third-party retailers. The company focuses on virtual-first strategies, including subscriptions and limited-edition product drops. Heinz has experienced significant growth in online sales, contributing to its multi-billion-pound annual revenue.
In 2024, Heinz’s overall revenue exceeded £20 billion, with online sales continuing to be a growing part of the brand’s financial portfolio.
Red Bull
Red Bull uses Shopify to power its online store, where it sells branded merchandise such as apparel, accessories, and sports gear. Shopify supports Red Bull’s global reach, providing seamless transactions and customer experiences. The company is focused on expanding its digital presence through exclusive drops and new collaborations.
In 2024, Red Bull’s revenue reached approximately £7.5 billion, with a significant contribution from its online merchandise sales.
Allbirds
Allbirds, the sustainable footwear brand, transitioned to Shopify Plus to scale its operations efficiently. Known for its eco-friendly products, Allbirds has expanded its range to include performance footwear and clothing. The brand is committed to sustainability while growing its market share globally.
In 2024, Allbirds reported a turnover of over £200 million, demonstrating the growing demand for its environmentally conscious products.
Checkout the Allbirds Shopify store
Netflix Shop
Netflix’s Shopify store offers exclusive merchandise inspired by its popular shows, tapping into fan culture with limited-edition releases. Shopify enables Netflix to provide seamless transactions and innovative shopping experiences for its audience. The brand is continually expanding its merchandise offerings to maintain fan engagement.
While specific revenue figures for the Netflix.shop platform are not disclosed, the company has expanded its merchandise collaborations, including partnerships with Lacoste and Athletic Brewing Co. These efforts suggest that Netflix’s merchandise sales contribute positively to its overall revenue, which in 2024 exceeded £30 billion.
Hasbro Pulse
A personal favourite of my to get my Geek fix. Hasbro Pulse, Hasbro’s eCommerce store, targets collectors with exclusive pre-order and limited-edition products. The company moved to Shopify from third-party platforms to engage directly with its fan base, offering unique releases unavailable elsewhere.
In 2024, Hasbro’s total revenue reached £3.2 billion, with significant contributions from its eCommerce operations, including Hasbro Pulse. The brand’s digital sales have helped drive growth amidst challenges in the broader toy market.
Check out the latest Marvel, transformers and Star Wars toys for adults
Staples
Staples transitioned to Shopify to enhance its eCommerce capabilities, focusing on office supplies and business solutions. The brand is leveraging Shopify’s features to optimise subscription services and expand its global reach. Staples continues to lead the office products sector while embracing digital-first sales strategies. Their site useless modern headless architecture.
In 2024, Staples reported revenue of approximately £6.5 billion, with online sales contributing significantly to its overall performance.
Sephora
Sephora, a global leader in the beauty industry, uses Shopify to power its online store, offering a wide range of beauty products from various brands. Sephora integrates Shopify’s features to streamline its online experience and provide customers with a seamless shopping journey.
In 2024, Sephora’s parent company, LVMH, reported total revenue of £70 billion, with a growing portion of that coming from eCommerce, including Sephora’s online operations.
Sony
Sony uses Shopify for some of its eCommerce operations, particularly for merchandise related to its gaming division, including PlayStation products. The brand benefits from Shopify’s robust infrastructure to manage global transactions and offer a seamless experience for its customers.
In 2024, Sony’s overall revenue from all sectors reached £80 billion, with a portion coming from PlayStation merchandise and online sales.
Bumble
Bumble, the popular dating app, uses Shopify to sell branded merchandise, offering products that align with its empowering message for women. The company has embraced digital-first strategies, including exclusive merchandise and collaborations, to enhance brand loyalty.
In 2024, Bumble reported a turnover of £1 billion, with a growing share coming from its online sales and merchandise offerings.
Victoria Beckham Beauty
Victoria Beckham Beauty, founded by the fashion icon, uses Shopify to offer its premium beauty products directly to consumers. The brand focuses on high-quality skincare and cosmetics, targeting a luxury audience with a strong emphasis on sustainability.
In 2024, Victoria Beckham Beauty reported revenue of approximately £35 million, with Shopify enabling seamless eCommerce operations for the brand.
Fenty Beauty
Fenty Beauty, created by Rihanna, uses Shopify to power its direct-to-consumer platform, offering a wide range of inclusive beauty products. Shopify’s robust infrastructure allows Fenty to efficiently manage its global sales and reach a diverse audience.
In 2024, Fenty Beauty’s revenue was reported at around £450 million, with a substantial portion coming from its online sales, highlighting the brand’s global reach and popularity.
Fear of God
Fear of God, the luxury streetwear brand, uses Shopify to power its online store, where it sells its high-end apparel and exclusive collaborations. The brand focuses on limited-edition releases and custom drops to maintain exclusivity while catering to fashion-forward consumers.
In 2024, Fear of God’s revenue was estimated at approximately £250 million, with a significant portion of its sales coming from its online platform, including collaborations with high-profile brands.
The New York Times Store
The New York Times, one of the world’s leading news organisations, uses Shopify to power its direct-to-consumer store, offering branded merchandise, books, and exclusive archival prints. The brand has embraced a digital-first approach, capitalising on the growing trend of eCommerce for media-driven products.
In 2024, The New York Times Company’s revenue exceeded £7 billion, with a growing portion of that coming from its online store and digital subscription services.
Decathlon
Decathlon, the global sporting goods retailer, uses Shopify to manage its online store, offering a wide range of sports equipment and apparel. With a focus on accessibility and affordability, Decathlon uses Shopify’s features to streamline its eCommerce operations and reach a global audience.
In 2024, Decathlon reported a turnover of approximately £15 billion, with a growing share of that coming from its online sales and direct-to-consumer operations.
BrewDog
BrewDog, the popular craft beer brand, uses Shopify to sell its products online, including exclusive brews and merchandise. The brand has embraced direct-to-consumer strategies, offering subscription services and special product drops to enhance customer engagement.
In 2024, BrewDog’s revenue reached approximately £350 million, with a significant portion of sales coming from its online store and product subscriptions.
Check out the superb UX on the new Brewdog Store
Huel
Huel, the plant-based meal replacement brand, uses Shopify to power its online store, offering nutritionally complete meals in the form of shakes, bars, and powders. The brand has grown rapidly in recent years, thanks to its direct-to-consumer model and commitment to health-conscious, sustainable products.
In 2024, Huel reported a turnover of £100 million, with the majority of its revenue coming from its eCommerce platform, including subscription services.
If you want to drink your food click here
Alo Yoga
Alo Yoga, a popular yoga and athleisure brand, uses Shopify to manage its online store, selling apparel, accessories, and yoga mats. Known for its high-quality products and celebrity endorsements, Alo Yoga has successfully built a loyal customer base, particularly among wellness and fitness enthusiasts.
In 2024, Alo Yoga’s estimated revenue was £400 million, with a significant portion of its sales driven through its online store.
Razer
Razer, a leading brand in gaming hardware and peripherals, uses Shopify to sell its products directly to consumers. Known for its high-performance gaming laptops, mice, keyboards, and accessories, Razer relies on Shopify’s platform to manage its global eCommerce operations.
In 2024, Razer reported a turnover of approximately £1.5 billion, with a large share of that coming from its online store and direct-to-consumer sales.
Check out the store for all your gaming needs
YETI
YETI, known for its premium coolers and outdoor gear, uses Shopify to manage its online store. The brand caters to outdoor enthusiasts and adventurers, offering high-end products that are built to last. Shopify’s robust platform supports YETI’s direct-to-consumer business model, providing a seamless experience for customers.
In 2024, YETI’s revenue reached approximately £1.5 billion, with significant contributions from its online sales, including product subscriptions.
Harley-Davidson
Harley-Davidson uses Shopify to sell merchandise and accessories that complement its iconic motorcycles. While the brand’s core business operates through dealerships, Shopify enables Harley-Davidson to engage directly with its global fan base through its eCommerce store.
In 2024, Harley-Davidson’s total revenue was approximately £4.5 billion, with merchandise and online sales contributing significantly to the brand’s growth.
Check out the Classic US Store
Spanx
Spanx, the global shapewear and activewear brand, uses Shopify to power its online store, offering products that enhance comfort and confidence. Shopify’s features allow Spanx to streamline its eCommerce operations and reach its diverse audience directly.
In 2024, Spanx reported a turnover of approximately £500 million, with a growing share of sales coming from its online store.
Check out the latest Shapewear
OBEY Clothing
OBEY Clothing, the streetwear brand founded by artist Shepard Fairey, uses Shopify to sell its apparel, accessories, and art-inspired products. The brand is deeply rooted in political activism and street art culture, using Shopify’s platform to engage with its audience and promote its limited-edition releases.
In 2024, OBEY Clothing’s estimated revenue was £50 million, with a large portion of sales coming through its online platform.
Why Shopify is the Best Choice for Scaling Brands
Shopify provides businesses with an all-in-one eCommerce solution that simplifies store management while offering enterprise-level capabilities. The platform supports businesses of all sizes, from start-ups to multinational corporations, and its flexibility allows brands to adapt and grow seamlessly. Shopify empowers companies to scale efficiently, offering tools and features designed to streamline operations and maximise revenue potential.
Key benefits of Shopify include:
- Scalability: Whether you’re a small business or a global enterprise, Shopify can handle your growing demands. As your business expands, Shopify grows with you, providing a platform that can support increased traffic, orders, and inventory without compromising performance.
- Customisation: With thousands of apps, integrations, and themes, Shopify allows stores to be fully tailored to specific business needs. From product display to customer experience, Shopify offers endless possibilities for customisation, ensuring your store stands out in a crowded marketplace.
- Speed & Security: Shopify ensures fast load times and robust security measures to protect customer data. With built-in SSL encryption, your store is safe from breaches, while optimised loading speeds improve the user experience and contribute to higher conversion rates.
- Omnichannel Selling: Shopify makes it easy to sell across multiple channels, including social media, online marketplaces, and physical stores. This omnichannel approach helps you reach customers wherever they are, whether they’re browsing on Instagram, shopping on Amazon, or visiting your brick-and-mortar location.
- Seamless Checkout & Payment Processing: Shopify’s secure and optimised checkout process helps increase conversions by providing a smooth and hassle-free experience for customers. Shopify’s integrated payment processing ensures your store is always ready to accept payments, from credit cards to digital wallets, all while ensuring data security and compliance.
In summary, Shopify’s flexibility, scalability, and robust features make it the ideal choice for businesses looking to grow and scale efficiently, offering both the tools and support to succeed in a competitive eCommerce landscape.
How I Can Help with Your Shopify Migration
If you’re looking to transition to Shopify, I can help ensure a smooth and successful migration that positions your business for long-term success. From UX/UI design optimisation to guiding the overall customer experience, I provide expert support every step of the way, work with a Shopify expert.
First, I’ll design a user-friendly, conversion-focused Shopify store tailored to your business goals. This involves not only creating an intuitive and visually appealing design but also ensuring the user experience is seamless, making it easy for visitors to navigate and complete purchases. The goal is to optimise the customer journey from discovery to checkout, maximising sales and customer engagement at every touchpoint.
When migrating from platforms like Magento, WooCommerce, or BigCommerce to Shopify, I work closely with developers to ensure a smooth transfer of data and functionality. While I focus on the design and user experience, my developer partners handle the technical migration, making sure everything runs smoothly and securely.
Additionally, I’ll integrate advanced features and apps tailored specifically to your business needs. Whether through custom tools, payment gateways, or inventory management solutions, Shopify’s flexibility allows me to enhance your store’s functionality while developers manage the more technical aspects.
Beyond the technicalities, I believe in creating memorable experiences for your customers. Incorporating micro-interactions such as subtle animations, engaging hover effects, and personalised messages can elevate your brand’s personality and leave a lasting impression. These small yet impactful details help increase user engagement, encourage repeat visits, and foster long-term brand loyalty.
In short, I’m here to ensure that your migration to Shopify is not just a transition but an opportunity to enhance your store’s performance and create an exceptional customer experience, working alongside developers to ensure everything runs seamlessly.
Get in touch today to discuss how we can elevate your brand with Shopify!
How to Increase Conversion Rates on Your Shopify Store
1. Improve Your Website Speed
Slow-loading websites drive visitors away. For Shopify stores, it’s important to load within 3 seconds to achieve the best results.
Why Speed Matters
– 53% of users abandon websites that take longer than 3 seconds to load.
– Faster websites rank better on Google, which improves organic traffic.
Quick Fixes
– Use Shopify’s free Online Store Speed Report
– Compress your images with free tools like TinyPNG or Crush.pics.
– Reduce the number of apps your site has running in the background.
– Choose a lightweight, optimised Shopify theme like Dawn.
Example
When I redesign websites, I always use Dawn as a starting point. It’s lightweight, fast, and built with Shopify’s best practices in mind.
Many themes come with excessive functionality and sections that don’t suit every niche or sector. For example, a fashion-focused theme might include a “Shop the Look” section, which would be irrelevant for a grocery store.
Creating bespoke sections tailored to your business will enhance the user experience while keeping the theme lean and efficient—resulting in a faster, more optimised site.
Check out the Window Fleur Case Study which was built using Dawn as a starting point.
2. Optimise Product Pages
Your product pages should be clear, engaging, and persuasive to convert visitors into buyers.
Key Enhancements
– High-quality product images and videos. Use multiple angles and lifestyle shots.
– Detailed, benefit-driven product descriptions. Highlight what makes your product unique.
– Clear pricing, shipping, and return information. No hidden costs!
– Customer reviews and testimonials. Social proof boosts trust and conversions.
For a deep dive into creating high-converting product pages, check out Shopify’s guide to product pages.
Example
Before
After custom CRO work
The product page required some enhancements, including a design tweak for improved visual calmness, as there were too many styles and backgrounds competing for attention.
It was essential to establish a clear hierarchy instead of overwhelming the user with too much information above the fold.
I decided to place the Trustpilot rating at the very top to build trust from the outset. Following that, I included the key elements—product image, title, price, and review rating—on the initial screen, along with a sticky “Add to Cart” button.
This layout provides users with all the essential information they need before they scroll down. The rest of the page features a clear content hierarchy, utilising bullet points and call-outs to assist readers in scanning the information. Additionally, more detailed information is housed in accordions for easy access.
Take a look at the final product page for Zen Maitri Nerve Oil.
3. Simplify the Checkout Process
A complicated checkout is one of the biggest conversion killers. Reducing friction can lead to more completed purchases.
How can you simplify the checkout process?
– Enable Shopify’s one-page checkout for faster purchases.
– Offer guest checkout to avoid unnecessary sign-ups.
– Display multiple payment options, including Apple Pay, Google Pay, and Klarna.
– Reduce checkout fields to the essentials.
For best practices, check out Baymard Institute’s research on checkout optimisation.
Example
The Zen Maitri checkout has the 1 page checkout enabled. Allowing the user to scroll through the entire checkout in one go. Even easier if you are like me and have the autofill set up on your device.
4. Build Trust with Social Proof
People trust real experiences from other buyers. 79% of consumers trust online reviews as much as personal recommendations.
Example
Zen Maitri use the Loox platform which utilises video reviews.
Some key takeaways for having video reviews
– Testimonial videos on sales pages increase conversions by 80%.
– Around 72% of customers trust a brand more with positive video testimonials and reviews.
– Research shows that company websites with video content are 53 times more likely to appear on Google’s first page.
5. Offer Free Shipping & Clear Return Policies
Many customers abandon their cart when they see unexpected shipping costs. 48% of shoppers say free shipping influences their buying decisions.
What You Can Do
– Offer free shipping (either sitewide or above a certain amount).
– Clearly state your return and refund policy on product pages.
– Use urgency tactics like “Limited stock” or “Only 2 left in stock.”
– Offer a simple return process—Shopify’s guide to return policies provides best practices.
Example
For the Zen Maitri Store I brought in the Free shipping threshold right next to the add to cart button. Then the more in-depth shipping information is in the accordion so the user doesn’t have to go off the page to find out more.
The Rebuy App has also been utilised in the cart so there is a clear message if you have hit the free shipping threshold. The bonus with this app is that you can have different levels to hit. First level is free shipping, second level is for a free gift. This is a great way to boos the average order value.
Check out the Delli website for a great example of well placed delivery messaging and the upsells in the cart.
6. Leverage Email & SMS Remarketing
Not all customers buy on their first visit. Retarget them effectively to bring them back.
Tactics to try
– Send abandoned cart emails using Shopify Email or Klaviyo.
– Use SMS marketing tools like Postscript to send reminders and exclusive discounts.
– Offer first-time buyer discounts through pop-ups.
– For more on abandoned cart recovery, read Shopify’s blog on abandoned carts.
7. Personalise the Shopping Experience
Personalisation makes customers feel valued and can increase conversion rates significantly.
Ways to do this
– Use product recommendation apps like LimeSpot to show “Recommended for You” products.
– Shopbox takes AI to the next level, integrating personalisation at every touchpoint—from a dedicated Shopify section to a chatbot-style button and even fully tailored emails.
– Enable personalised discount pop-ups based on user behaviour.
– Implement a chatbot (like Tidio) to offer real-time support.
Want expert help optimising your Shopify store?
A high conversion rate isn’t just about having great products—it’s about optimising every step of the customer journey. From site speed and product pages to checkout flow, trust signals, and retargeting efforts, each element plays a role in turning visitors into loyal customers.
If you’re ready to grow your Shopify store, a UX audit is a great place to start. I begin by analysing your Google GA4 data, then walk through the entire purchasing journey with real user behaviour in mind. Using a Miro board, I annotate screenshots with insights on what’s working, what’s not, and actionable ideas to improve conversions. Read more about my process and how you could work with a Shopify conversion rate optimisation expert.
Would you like a UX & Heuristic Review of your site? Then Let’s chat!
What the client said
It has been such a pleasure to work with Anthony. We are a premium health and wellness brand and we were looking to do a revamp of our website to make it more user friendly, cleaner and sleeker. We were introduced to Anthony through a colleague. Anthony is a careful listener and he immediately grasped what we were trying to do. He has an incredible eye for design and functionality, two skills that you rarely find in the same person. We were also impressed by how data driven Anthony was: the first thing he did was do an analysis of our website to identify click rates and where page views were dropping off. This analysis allowed us to figure out where exactly our priorities need to be. We were extremely pleased with the end result and we would not hesitate to recommend Anthony. He has become our go to for all things UX related. Thank you Anthony!
Jaideep Shah | Zen Maitri Director
Shopify vs Shopify Plus
Pricing Comparison
Let’s start with one of the biggest deciding factors: cost.
Shopify Pricing
Plans range from £25/month (Basic) to £344/month (Advanced). These plans offer all the essential features to run a small to medium-sized online store. View Shopify pricing
Shopify Plus Pricing
Starts at around £1,600/month, with pricing scaling based on your business revenue. While this is a significant jump, it includes enterprise-level features and dedicated support tailored for fast-growing brands. Learn more about Shopify Plus
Features & Capabilities
The price difference comes with a substantial boost in features. Let’s explore what you get with each option.
Customisation & Design
Let’s start with one of the biggest deciding factors: cost.
Shopify
Access to themes and the ability to customise with the theme editor or by editing Liquid files.
Shopify Plus
Full control over your site, including a completely customisable checkout — perfect for optimising conversions. Shopify Plus checkout customisation
Checkout Experience
Shopify
Standard checkout with limited customisation.
Shopify Plus
Tailor your checkout experience with custom fields, branded elements, and dynamic discounting.
Automation & Workflows
Shopify
Basic automation features.
Shopify Plus
Shopify Flow lets you create advanced workflows, like automating inventory alerts or segmenting VIP customers. Discover Shopify Flow
API Access & Integrations
Shopify
Access to standard APIs.
Shopify Plus
Greater API rate limits and access to more advanced APIs for custom app development. Shopify API documentation
Support & Guidance
Shopify
24/7 support via live chat, email, and phone.
Shopify Plus
A dedicated Merchant Success Manager, plus priority support and strategic guidance. Shopify support
Which Shopify plan Should I Use?
Choosing between Shopify and Shopify Plus ultimately depends on your business’s size, growth stage, and specific needs.
Shopify
Ideal for small to medium-sized businesses that need a robust, easy-to-use platform without a hefty price tag.
Shopify Plus
Best for large or rapidly growing brands (typically generating £750k+ per year) that need advanced features, scalability, and hands-on support.
Final Thoughts
If you’re a smaller business or just starting out, Shopify’s core plans likely offer everything you need to build and run a successful online store. But if you’re scaling quickly, need a custom checkout, or want enterprise-level automation, Shopify Plus could be the game-changer that helps you level up.
Would you like to learn more about the way I work and the process of a Shopify conversion rate optimisation expert?
Feel free to contact me — I’d love to help you navigate your Shopify journey and build a store that grows with your business!
Microinteractions in Shopify Website Design
What Are Microinteractions?
Microinteractions are small, functional animations or responses that help users understand system feedback, navigate easily, and feel connected to a digital product.
Some examples of microinteractions include:
✔️ The cart icon updating after an item is added in an online store.
✔️ An animation for the like button on social media.
✔️ A progress bar displayed during checkout.
✔️ A pull-to-refresh gesture in mobile apps.
✔️ A typing indicator in a messaging app.
Although these elements may seem minor, they play a significant role in enhancing overall user experience (UX). As Dan Saffer, the author of “Microinteractions: Designing with Details,” explains, “great design is in the details.”
Why Microinteractions Matter
1. Enhancing User Feedback
Microinteractions offer immediate feedback for user actions. For instance, when a user clicks “Add to Cart” on an eCommerce site, they may feel uncertain about whether the action was successful. A small animation, such as a cart icon bouncing, provides instant reassurance.
Example: A small positive animation on a product card lets the user know that the product has been added to the cart.
2. Reducing Friction & Improving Navigation
Microinteractions help users navigate complex interfaces without feeling overwhelmed. Features like hover effects, tooltips, and animations can guide attention and enhance usability.
Example: The icon animation teamed up with a background overlay lets the user know that they have opened a modal.
3. Increasing Engagement & Delight
Small design elements enhance interfaces, making them more enjoyable and human. Animated loading indicators, playful success messages, and confetti effects can transform routine tasks into delightful moments.
Example: The new Whistlefish Shopify website design utilised Lottie files to bring in special gamification elements to let users know they completed a stage in the purchase journey or that they have just unlocked a promotion.
Microinteractions in Social Media: The Facebook Example
Social media platforms, especially Facebook, have mastered microinteractions to keep users engaged. Some of the most effective ones include:
🎭 Reactions on posts – The evolution of the simple “Like” button into multiple reaction emojis (Love, Haha, Wow, Angry, etc.) adds emotional depth to user interactions.
💬 Typing indicators in Messenger – This subtle animation lets users know the other person is responding, making conversations feel more natural.
📢 Live video engagement – When users react to a Facebook Live video, reactions float across the screen in real time, fostering a sense of community.
🔔 Subtle notifications – Red notification badges and gentle animations draw attention to new messages or alerts without being intrusive.
These elements keep users engaged, informed, and emotionally connected to the platform—proving that microinteractions are essential to digital engagement. In fact, this article on UX Scotland explores how microinteractions can evolve into signature moments that define an entire user experience.
Small microinteractions when users react to a post not only indicate that a button has been pressed, but also animate the emoticon, creating deeper engagement.
How Microinteractions Improve the Purchase Journey on Shopify
1. Product Discovery & Engagement
In an online store, first impressions matter. Microinteractions like:
🔍 Hover animations that reveal product details.
🖼️ Zoom-in effects on product images.
⭐ Smooth rating animations that highlight reviews.
🎥 GIFs or short animations showing product usage.
🔄 360-degree product viewers that let customers rotate and explore items.
These small touches boost confidence and encourage product exploration.
2. Making the "Add to Cart" Process Seamless
A satisfying visual confirmation reassures customers that their selection has been added. Effective microinteractions include:
🛒 Cart icon animations (bounce, slide-in, or number increment).
🔔 Subtle success pop-ups with “Added to Cart” messages.
⏩ Quick-buy buttons that skip unnecessary steps and speed up shopping.
📍 Sticky “Add to Cart” buttons that stay visible as customers scroll.
3. Enhancing the Checkout Experience
A complicated checkout process is a conversion killer. Microinteractions help by:
✅ Step-by-step progress indicators reducing uncertainty.
🔄 Loading animations showing when payments are processing.
✏️ Editable cart previews allowing last-minute changes before checkout.
🎉 Fun order confirmation animations (confetti, checkmarks, or animated “Thank You” messages).
📦 Live order tracking microinteractions, updating shipping status in real time.
4. Boosting Customer Engagement Post-Purchase
The experience shouldn’t stop after checkout! Keep customers engaged with:
📧 Interactive email confirmations (animated order status updates).
💬 Live chat bubbles with subtle pulsing effects, prompting users to ask questions.
🌟 Animated review request pop-ups encouraging customers to leave feedback.
🎁 Loyalty points counters with dynamic progress bars to track rewards.
Bringing Microinteractions into Your Shopify Store
1. No-Code Solutions (Apps & Tools)
If you’re on Shopify, there are some apps and services that can help, however you would be restricted in the UX around these. Here are some top-rated tools:
📌 PageFly – Drag-and-drop builder with interactive elements.
📌 Shogun – Adds animated buttons and hover effects.
📌 LOOX – Displays animated product reviews to build trust.
2. Ways to implement more bespoke microinteractions
For more tailored solutions, developers can use:
💻 CSS animations for hover effects and transitions.
⚡ JavaScript libraries (GSAP, Lottie) for dynamic interactions.
🛒 Shopify Liquid code to trigger microinteractions at key touchpoints.
Round up. Small details, Big impact.
Microinteractions may be small, but they elevate the entire user experience—from navigation to engagement to conversions. Whether they are small UX touches to make everything super clear for the user or using more bespoke gamification approaches to drive up customer engagement, conversion rate and loyalty there is no limits with what is achievable on the Shopify platform and using a Shopify website designer who knows what he is doing.
Want to read more on microinteractions and UX? Check out Shopify’s UX Best Practices for inspiration.
Want to bring microinteractions onto your site? Why don’t you contact me and set up a call.
6 Strategies for your Homeware & Lifestyle Shopify Store
Top tips for your Homeware & Lifestyle Shopify website
1. Perfect branding and design
What to do
- Clean & clear aesthetics & messaging.
- Have consistent imagery.
- Highlight what makes your company unique to help get new customers buy-in and separate you from the competition.
Why it is important
A beautiful website design will gain trust amongst customers and boost their confidence in the quality of your products. Whilst also making it clearer and easier to use. After all, if you are selling products that imply design and beauty and your design isn’t up to scratch then it’s likely your customers won’t trust what the brand is selling.
First impressions are massive in eccommerce, when a potential customer is shopping around on multiple sites you need to stand out. The conversion could be done solely on price point, however trust in the brand also plays a huge part.
Examples
In this example Cloudberry Living who sell Scandinavian Scandinavian design gifts and homeware accessories, have a clean and modern design that fits with the products they sell.
More of this project can be seen on my Cloudberry portfolio page
2. Clear Navigation & User Journeys
What to do
- Multiple routes into collection pages and product pages. Some users may want to shop by a room, some may want to shop by a specific styling that they are looking for.
- Well thought out landing pages with clear sub pages and filtering.
- Search with recommended products.
Why it is important
Not all users have the same needs. Some users will land on your site from a search engine. Some know exactly what they want and want it fast. Whereas some users may be engaged in the brand and only want to see what your latest products are.
So how do you make your website usable for researchers and impulse buyers?
It’s all down to a clear hierarchy. Separating different journey methods and making them easy to find. There has been a recent trend of bringing key collections out of the burger menu so they are clear and upfront on every page of your store. This works great as the user doesn’t have to open a menu and look around, saving time and clicks.
You can also visually separate them in the menu. This could be done by color, spacers or content. You could also have imagery or icons for some links and text links for others, this method works great when you have some collections that need sub pages in the menu, which creates a clear visual hierarchy.
Examples
The new La radoute site brings some of their key collections and landing pages out of the burger menu. They even draw the eye and highlight the top offers by using their brand colour. This approach means there are less clicks for a user to get to a collection page and start shopping.
3. Curate meaningful landing pages of your collections and products
What to do
- Utilise your your skills and group products and collections for rooms and trends
- This will help your customers find products they might not be looking for but ina well throughout way
- ‘Get/shop the look’ on Collection and product pages
Why it is important
Chances are you have a lot of products. Use your knowledge and expertise to curate bestseller collections. Group colours, finishing, stylings and trends to make it easy for users to find associated products that would otherwise lay in a separate collection. Enable users to add to the basket from the landing page for the win!
Examples
Willow & Stone have done a great job of creating ‘shop by room’ landing pages and curating products within. For example the boot room landing page has a well thought out structure of curated collections, shop the look, bestsellers and then related blog articles.
Check out more of this project and my UX ideas on the Willow & Stone Case Study.
4. Collect and showcase User-Generated Content (UGC)
What to do
- Create a section on the product page EG ‘As seen on Instagram’ so customers can see your products in real environments from happy customers.
- Encourage customers to share content. This could be through Socials or email marketing and you could offer a reward/gift to entice more content.
Why it is important
Lots of brands struggle to generate images and videos that stand out from their competitors. Prioritising UGC can help because;
- More relatable to customers and helps build trust seeing real products in real places with real people.
- More of an authentic way to ensure diversity, rather than handpicking models/influencers.
- Minimises costs.
Source: Noso, 2023
Creating a community feel is a great way of getting customers to buy into your brand and go onto the next step in the journey. That might be revisiting the website, signing up to socials or signing up to your newsletter. Having engaged customers in turn helps new users to convert in customers.
This approach also helps you to create great unique content which is great for SEO and helps visibility on SERPs (search engine result pages).
Taking the user-generated content a step further you could utilise a customer gallery and link products to the images. This can be seen in the Willow and Stone case study
Reference: https://www.nosto.com/blog/new-research-brands-prefer-ugc-for-diversity/
Examples
The Ikea Customer Gallery is a section which is used through the site on the homepage, collections and product pages. It allows user generated content to be linked with products, so the user can purchase all the products used in that single UGC image.
5. Build Trust indicators
What to do
- Hero your reviews and start gathering reviews with customer photos to help build trust.
- Show Third-party endorsements.
- Make Returns & Guarantees easy to find.
- Think if Trustpilot is right for you.
Why it is important
Genuine reviews and product ratings build trust in your products and your brand. Customers are more likely to trust what their peers say over marketing claims.
But trust doesn’t end with customer reviews. Endorsements from known organisations can help with your brand’s credibility. Also enabling Trustpilot widgets is a great way to gain trust without having to say anything.
Lastly, trust and peace of mind about a purchase can play a huge part in converting a user to a customer. Letting users know the policies on delivery and returns can play a huge part in converting potential customers. Try to not hide these bits of information. Having icons near the add to cart button or price has always worked well as the user doesn’t have to go searching, it is always in a predominant part and helps with scan readers.
Examples
Nkuku bring in their review rating into the stick add to cart on mobile which is a great touch, this is even clickable which anchors links to the review section.
6. Treat your product pages as landing pages
What to do
- Put your trust indicators high up on every page. Not just on the homepage
- Focus on benefits over features
- Upsell and link related products and blog content
Why it is important
Not every user will come from the homepage, some organic users will arrive to a product page via a search engine result page (SERP’s). And may miss out on important messaging or trust indicators that could help convert.
On product pages when you focus on benefits, you’re informing potential customers how your product or can make their lives better. This is much more compelling than just simply listing features.
Examples
Rockett St George do a great job of having their product pages as content rich landing pages. Nothing is hidden and the information is easy to find for scan readers.
Looking to elevate your Shopify Store with an expert Shopify website designer?
Having worked on lots of Shopify stores both directly with clients and collaborating with agencies, I am in a fabulous place to offer my expertise. I can help elevate your store to the next level and by undertaking my trusted Brand & UX/UI design process.