Shopify conversion rate optimisation
If your Shopify store is attracting visitors but not converting them into sales, I can help. With 20+ years in UX and ecommerce, I’ve developed a proven CRO process that improves user journeys, boosts conversions, and drives real revenue growth—tailored to your store and customers. See all my Shopify design services.
Shopify CRO
Trusted by growing Shopify brands
From startups to established retailers, I help Shopify store owners optimise their stores and turn visitors into customers.
Improve Shopify Conversions
A curated selection of recent Shopify success stories and their real results
These projects highlight measurable improvements in conversions and user engagement for Shopify stores.
Latest Shopify conversion rate result
Fuzzball | Subscription-driven growth on Shopify
Fuzzball is a premium, health-focused cat food company with a subscription-first model. Their playful brand identity makes them stand out in a competitive market.
I redesigned their Shopify store to reflect that personality while improving usability and conversions. This included building a full design system, redesigning key user flows, and creating a custom quiz to personalise each customer’s subscription journey.
Quiz summary page to checkout click
Increase in overall site purchase conversion rate
Latest Shopify conversion rate result
Drink Finder | Optimised shopping journey to boost conversions and AOV
Drink Finder is a leading online retailer of fine wines, spirits, and liqueurs, with one of the UK’s most extensive selections. Known for its quality and variety, the brand is a trusted destination for enthusiasts and collectors alike.
I designed and delivered a custom Shopify website that modernised their online presence, improved navigation, and made product discovery seamless. The result is a clean, contemporary ecommerce experience that better reflects the brand’s scale and premium positioning.
143%
Increase in users starting the checkout process
Increase in users clicking add to basket
Latest Shopify conversion rate result
Dr. Lipp — Clean beauty CRO success
Dr. Lipp is an award-winning clean beauty brand known for its 100% natural, multi-use skincare products made with fewer than ten ingredients.
I redesigned their Shopify store to better communicate that simplicity and trust. The project focused on optimising product discovery, streamlining the purchase journey, and creating a cleaner, conversion-driven shopping experience that reflects the brand’s sustainable ethos.
Boost in site conversion rate
Increase in orders
Shopify CRO Success Story
What clients say about my approach and results
We were very impressed by how data-driven Anthony was: the first thing he did was do an analysis of our website to identify click rates and where page views were dropping off. This analysis allowed us to figure out where exactly our priorities need to be. We were extremely pleased with the end result and we would not hesitate to recommend Anthony.
Jaideep Shah | Zen Maitri Director
Ready to boost your Shopify conversion rate?
Shopify Conversion Rate Optimisation Process
How I identify user friction, redesign user journeys, and improve conversions
Every Shopify store is unique. I start with a deep UX review to uncover friction points, then craft actionable improvements in Figma before turning them into a seamless, conversion-focused design. The result? A smoother customer journey and higher sales.
Improve Shopify Conversions
Finding drop-offs with data-driven insights
I start by analysing your Shopify analytics and user behaviour to uncover where customers drop off. Using a Miro board filled with real screenshots of your store, I map out how users experience your site in the wild. This helps identify quick wins, hidden friction points, and design opportunities backed by real evidence.
Ecommerce Conversion Rate Optimisation
Collaborative review & planning
Next, we’ll have a call to review the insights together. I’ll walk you through what’s working, what’s not, and where you’re losing conversions. From there, we’ll agree on a tailored plan, whether it’s small theme adjustments or more bespoke design updates, always based on what will deliver the biggest impact fastest.
Conversion Rate Optimisation Expert
UI Design & Implementation Plan
Once the direction is clear, I translate the strategy into design. I use Figma to prototype refined layouts and interactions, improving both usability and visual appeal. The result is a clear, clickable prototype that the developer can implement with confidence. I can collaborate directly with them to make sure everything goes live smoothly.
Shopify Design Services
Explore a selection of my Shopify services to help grow your store
From complete store builds to subscription UX and CRO improvements, I help Shopify merchants increase sales and streamline their store experience.
Featured Client: Whistlefish
Featured Client: Window Fluer
Shopify Subscriptions
Simplify complex subscription flows for your customers. I design product pages, quizzes, and recurring payment setups that are intuitive and seamless, while managing any technical complexity behind the scenes.
Featured Client: Drink Finder
Shopify Migration
Moving your store to Shopify doesn’t have to be stressful. I handle everything, from UX and UI to backend integration, ensuring a smooth transition that scales with your business.
Shopify CRO Insights
Expert tips and advice to improve your store’s performance
Practical tips, UX insights, and case-based learnings to help Shopify owners improve performance and conversions.
Shopify Collabs in 2025: The Complete Guide to Creator Marketing
Over the last few years, influencer marketing has evolved…
Product Comparisons for Shopify Stores: How Better UX Boosts Conversions
When a customer lands on your Shopify store, they’re either…
Voice Search Optimisation for Shopify Stores: A Complete 2025 Guide
The way people search online is changing. With the rise of…
Why Off-the-Shelf Shopify Themes Hold Stores Back in 2025
Why choosing convenience over strategy might be costing…
25 Biggest Brands using Shopify in 2025
Shopify has emerged as a leading platform within the…
How to Increase Conversion Rates on Your Shopify Store
Driving traffic to your Shopify store is only half the…
Shopify vs Shopify Plus
When setting up or expanding an online store, Shopify is…
Microinteractions in Shopify Website Design
In today’s digital-first world, user experience (UX) and…
6 Strategies for your Homeware & Lifestyle Shopify Store
For this article I am going to be diving in and sharing the…
Conversion rate optimisation (CRO) is the process of improving your Shopify store to help more visitors make a purchase. It includes analysing customer behaviour, testing layout and design changes, improving your checkout flow, and refining messaging to remove friction and boost sales.
If your traffic is steady but sales aren’t increasing, or if users often abandon carts, it’s time to review your conversion rate. CRO helps uncover issues like confusing navigation, poor mobile experience, or slow-loading pages that could be costing you sales.
It depends on the scale of work. Smaller theme tweaks and UX adjustments can be done quickly, while larger redesigns or A/B testing projects take more time. Every project begins with a review to identify the most cost-effective improvements for your store.
Yes. I work alongside trusted Shopify developers to bring my Figma designs and recommendations to life. This ensures everything is implemented accurately and performs as intended.
Most CRO projects take between 2–4 weeks from initial review to design handoff, depending on the store’s size and how many areas we’re testing or redesigning.
I primarily work with UK-based merchants to ensure local customer insights and compliance, but I also collaborate with international Shopify stores looking for a conversion-focused design approach.
Shopify Expert
Transform your store’s performance today
Shopify expert who can help elevate your store to the next level
20 years of agency and direct client experience, without the high price tag
Network of the best developers, Klaviyo experts & SEO experts perfect for big projects
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.