Bespoke Shopify store builds
With over 20 years of experience across brand, digital, and ecommerce, I bring a perspective few Shopify designers can. My background in brand identity and agency-level design means I don’t just build stores, I craft cohesive, conversion-focused brand experiences. Every design decision is rooted in expert UX principles and real-world CRO insights, ensuring your Shopify store not only looks exceptional but performs flawlessly. From first impression to checkout, every touchpoint is designed to build trust, reduce friction, and drive measurable growth. Discover all my Shopify design services.
Shopify Store Designer
Bespoke Shopify stores crafted for growth
From ambitious startups to established retailers, I design fully custom Shopify stores that reflect your brand and convert visitors into loyal customers. Each build is underpinned by UX strategy, refined design systems, and a deep understanding of what drives engagement and sales.
Featured Client: Whistlefish
Shopify Store Design
Meticulously crafting bespoke Shopify stores that engage and convert
From the first impression a user lands on your store to checkout, I design Shopify websites that align perfectly with your brand and audience. Every store is built with usability, conversion, and storytelling in mind, helping you turn visitors into loyal customers.
Custom Shopify themes
Recent Shopify bespoke store design highlights that convert
All of these stores use my bespoke Shopify store design process and the creation of an in-depth Shopify design system and bespoke purchasing journey UX.
Latest bespoke Shopify store build
Whistlefish | Bespoke Shopify store build and custom collection page UX
Whistlefish create luxury cards at everyday prices, designed for those extra-special moments. With larger sizes, exquisite detailing, and timeless designs, they help customers make every occasion memorable.
I created a bespoke Shopify website for Whistlefish, including a custom design system and tailored UX for their brand and users. Every touchpoint , from navigation and search to collection pages and product layouts, was crafted with CRO best practices, resulting in a seamless, engaging, and conversion-focused shopping experience.
Latest bespoke Shopify store build
Wide Fit Shoes | Bespoke Shopify store build and custom collection page UX
Wide Fit Shoes are leading footwear experts in extra-wide shoes, including trainers and boots from brands like Nike, New Balance, Skechers, and On Running. Known for their wide selection and dedication to fit, they help customers find footwear that’s comfortable without compromising on style.
This project involved a bespoke design and brand elevation, tidying up the old UI and creating a calmer, more focused user experience. The new Shopify store improves product discovery, navigation, and overall usability, while reflecting the brand’s expertise and customer-first ethos.
Latest bespoke Shopify store build
Hartnack & Co | Bespoke Shopify store build and custom collection page UX
Hartnack & Company are a small artisan bindery specialising in high-quality, one-off bespoke binders and boxes for a variety of customers. Their craftsmanship and attention to detail make each piece unique and premium.
The Hartnack & Co project was a full bespoke Shopify store design, including a unique design system, refined UX, and a highly customisable product page. Users can build bespoke binders or boxes with hundreds of option combinations. This brand elevation used high-end, sophisticated design to position the store as a premium destination while making complex customisation intuitive and easy.
Shopify bespoke store design success story
Testimonial of my design eye and UX knowledge
Anthony totally understood what we needed in terms of style and UI/UX and the complexity of buying a bespoke product online and the conditional logic it takes with all the many, many options. He put up with a large amount of indecisiveness on our part and he delivered a website that looks amazing but also works perfectly and we only wish we had found him earlier.
Nick Hartnack | (Partner) Hartnack & Company
Ready to elevate your store with a bespoke Shopify store build?
Bespoke Shopify Website
Why a Bespoke Approach Matters
A bespoke approach ensures your Shopify store isn’t just visually beautiful, but also highly functional. Every detail, from navigation to checkout, is designed to reduce friction, increase confidence, and maximise sales. Your customers get a calm and smooth experience with no friction, and you get a store built to perform at its highest potential.
Shopify Web Designer
Shopify Design Systems
I create a bespoke design system in Figma, tailored specifically to your brand. Every component, interaction, and UI element is organised into a central ecosystem, making it easy for developers to implement without guesswork. This approach saves time, reduces cost, and ensures consistency across your Shopify store. A robust design system also sets you up perfectly for future CRO improvements. Learn more about Shopify CRO →
Shopify UX and UI Designer
Bespoke UX and UI
No two brands or user needs are the same, so off-the-shelf themes rarely fit perfectly. I craft completely bespoke UX and UI that reflect your products, customers, and business goals. For example, the Whistlefish collection page was built specifically for their luxury card range, ensuring an intuitive browsing experience while boosting conversions. Bespoke UX helps your store feel natural to your users and drives measurable results.
Ecommerce Web Designer
Clickable Prototypes in Figma
From the design system, I build fully interactive Figma prototypes. This allows us to test navigation, checkout flows, upsells, and product discovery before anything goes live. We can experiment with features like cart upsells or personalised suggestions, ensuring your Shopify store is optimised to maximise average order value and overall sales.
Ecommerce Website Design
Explore more of my Shopify services to help elevate and grow your store
From fully bespoke Shopify store builds to UX and design improvements, I help merchants craft unique, high-performing stores that drive growth.
Featured Client: Dr Lipp
Featured Client: Fuzzball
Shopify Subscriptions
Subscription commerce can be complicated, but not for your customers. I design flexible subscription setups that are easy to browse, customise, and manage, helping you drive loyalty and recurring revenue.
Featured Client: East West Apparel
Shopify Migration
Re-platforming is the perfect opportunity to rethink your store. I ensure your Shopify migration is seamless, enhancing UX and backend efficiency so your store is ready to grow from day one.
Bespoke Shopify Website Insights
Expert tips and advice to fine-tune your store
Practical tips, UX insights, and design-focused case studies to help Shopify owners improve their store’s look, usability, and overall customer experience.
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A bespoke Shopify store build is a fully custom design and development process tailored specifically to your brand, products, and customer needs. Unlike off-the-shelf themes, every element is designed with usability, storytelling, and conversion optimisation in mind.
Off-the-shelf themes often force your products and users into generic layouts. A bespoke store ensures your website matches your brand identity, provides a seamless shopping experience, and is designed to maximise sales and conversions.
Typical elements include a custom UX/UI design, a full Figma design system, interactive prototypes, optimised product and collection pages, checkout flows, and optional integrations like subscriptions or advanced apps. Every project is tailored to your business goals.
Project timelines vary depending on complexity, number of custom features, and the size of your catalogue. Most bespoke builds take between 6–12 weeks from initial planning to live launch.
Yes. I can either redesign your existing store with bespoke UX/UI improvements or build a completely new Shopify store from scratch, depending on your goals and current setup.
Absolutely. I provide guidance to help you manage your store, implement updates, and make the most of your bespoke design. I can also collaborate with developers, CRO specialists, and marketing teams for ongoing optimisation.
Shopify Expert
Ready to build a Shopify store that performs as good as it looks?
Shopify expert who can help elevate your store to the next level
20 years of agency and direct client experience, without the high price tag
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