Elevating brands to the next level
Freelance UX/UI designer, Shopify web designer, and overall Ecommerce design specialist based in Falmouth, Cornwall, UK.
With two decades of design experience, I focus on bringing brands to life by telling their stories through beautifully crafted, user-centric, and conversion-focused designs.
I have a vast and diverse skill set, with a strong background in branding that not many UX/UI designers have. Over the past ten years, I have been increasingly dedicated to digital and web design. During this time, I have also learned motion graphics, allowing me to enhance brand experiences at every user touchpoint.
Expert Shopify web designer
Since the start of the pandemic and the rise in online sales I have been mainly focussing on ecommerce & in particular the Shopify platform.
From designing new builds from the ground up to creating UX audits and doing Shopify CRO (conversion rate optimisation) work.
I have a wealth of knowledge designing and adapting to Shopify themes and also designing custom themes, designing custom functionality and also creating bespoke Shopify design systems.
I’m a Shopify web designer who not only understands the unique needs of a business but also the needs of a user which help my designs get results.
UX/UI Designer
I’m an individual who is constantly researching and looking for the next big thing.
Heavily experienced in user persona workshops & UX prototyping, user-centric UX design. Mobile-first UI design, user persona workshops through to full design systems in Figma.
No task is too big or too small.
Motion Graphics
Throughout my career I have never been one to stand still, constantly moving and evolving.
Learning how to make a brand move was a natural step.
I can now bring this into initial website deigns, animated transitions for developers and full social campaigns and motion graphic videos.
Brand Identity
My bread and butter. I started off in Bath & Bristol nearly 2 decades ago (eek) freelancing for some great agencies and working with some great people.
Brand is where it all begins and this knowledge is what sets me apart. With this knowledge it helps my UX/UI design and Shopify design, but also helps me think about how that identity is going to lend itself to a mobile device and small space usage.
Shopify Articles
25 Biggest Brands using Shopify in 2025
Shopify has emerged as a leading platform within the eCommerce industry, offering brands the power, scalability, and user-friendliness necessary to thrive in…
How to Increase Conversion Rates on Your Shopify Store
Driving traffic to your Shopify store is only half the battle; the real challenge is converting visitors into paying customers. If your store is attracting…
Shopify vs Shopify Plus
When setting up or expanding an online store, Shopify is frequently one of the first platforms that comes to mind. However, you might wonder about Shopify…