Shopify Designer & UX/UI Specialist

Helping Shopify stores elevate their brands and boost conversions

Latest Shopify Design Projects

Shopify Designer UK

Brands I’ve worked with directly

I’ve had the pleasure of working directly with both household names and fast-growing independents, helping them refine their online presence through UX, UI, brand identity, and motion design.


Featured Shopify Success Story

Real results from bespoke Shopify design and UX improvements

See how I’ve helped ambitious brands elevate their Shopify stores with tailored UX, conversion-focused design, and seamless functionality. Each project highlights measurable improvements in customer engagement, checkout performance, and overall store usability, showing the tangible impact of thoughtful, expert Shopify design.

Featured project: Drink Finder

Drink Finder

Drink Finder is one of the UK’s leading online retailers for fine wines, spirits, and liqueurs, renowned for its extensive selection and trusted reputation among enthusiasts and collectors.

I delivered a fully bespoke Shopify website that modernised their digital presence, simplified navigation, and created an intuitive product discovery experience. By focusing on seamless UX and conversion-focused design, the store now feels premium and effortless to use, while reflecting the scale and quality of the brand.

27%

Increase in users clicking add to basket

143%

Increase in users starting the checkout process

Read the Shopify Success Story

Let’s create your Shopify success story

Let’s create your Shopify success story

Shopify Designer Services

Transform your Shopify store's performance with my design services

From full bespoke builds and migrations to subscription flows and conversion rate optimisation, I help brands create Shopify stores that are visually stunning, intuitive, and designed to grow.

Hartnack and Co book close up

Bespoke Shopify Store Builds

Fully custom Shopify stores designed with UX, UI, and CRO at the core. Every element is tailored to your brand, product range, and customer behaviour to maximise engagement and revenue.

Bespoke Shopify Store Builds
Fuzzball dry cat food packaging shot

Shopify Conversion Rate Optimisation

Data-driven improvements to help more visitors convert. I analyse customer journeys, refine layouts, and implement subtle UX enhancements that boost sales without disrupting your brand experience.

Shopify Conversion Rate Optimisation
Window Fleur owners with their Shopify website products

Shopify Subscriptions

Seamless, intuitive recurring purchase flows. From product page subscriptions to quizzes and upsell flows, I design subscription journeys that feel effortless for your customers and maximise long-term revenue.

Shopify Subscriptions
East West Apparel Shopify Website Design boots

Shopify Migrations

Data-driven improvements to help more visitors convert. I analyse customer journeys, refine layouts, and implement subtle UX enhancements that boost sales without disrupting your brand experience.

Shopify Migrations

Freelance Shopify Designer

More Shopify success stories

Shopify Migration with Custom & Conversion focussed UX

Drink Finder

Bespoke Shopify Subscription UX and UI and design system

Fuzzball

Elegant High-End Design with Customisable Product Pages

Hartnack & Co

East West Apparel Shopify website homepage on mobile device

WooCommerce to Shopify Migration with a Unique Design

East West Apparel

Shopify 2.0 Design System with Mobile-First UX & Key CRO

Whistlefish

Clean design system enhances the shopping experience to increase conversions

Wide Fit Shoes

Bespoke and refined design system complete with all new Shopify 2.0 sections

Dr Lipp

A fresh mobile-first design system and bespoke product page UX

The Chocolate Gift Company

Quirky rebrand and witty conversion driven bespoke Shopify website design

Window Fleur



Shopify Expert UK

Since the start of the pandemic and the rise in online sales I have been mainly focussing on ecommerce & in particular the Shopify platform.

From designing new builds from the ground up to creating UX audits and doing Shopify CRO (conversion rate optimisation) work.

I have a wealth of knowledge designing and adapting to Shopify themes and also designing custom themes, designing custom functionality and also creating bespoke Shopify design systems.

I’m a Shopify web designer who not only understands the unique needs of a business but also the needs of a user which help my designs get results.

Shopify Expert UK

UX/UI Designer

I’m an individual who is constantly researching and looking for the next big thing.

Heavily experienced in user persona workshops & UX prototyping, user-centric UX design. Mobile-first UI design, user persona workshops through to full design systems in Figma.

No task is too big or too small.

More UX & UI

Motion Graphics

Throughout my career I have never been one to stand still, constantly moving and evolving.

Learning how to make a brand move was a natural step.

I can now bring this into initial website deigns, animated transitions for developers and full social campaigns and motion graphic videos.

More Motion Graphics

Brand Identity

My bread and butter. I started off in Bath & Bristol nearly 2 decades ago (eek) freelancing for some great agencies and working with some great people.

Brand is where it all begins and this knowledge is what sets me apart. With this knowledge it helps my UX/UI design and Shopify design, but also helps me think about how that identity is going to lend itself to a mobile device and small space usage.

More Brand

Shopify Insights & Articles

Expert advice to improve your store’s UX and performance

Explore practical tips, case studies, and design insights to elevate your Shopify store. From UX improvements and conversion optimisation to bespoke Shopify builds and migrations, these articles help you stay ahead of the curve and create high-performing ecommerce experiences.


A Shopify designer creates user-focused ecommerce designs that align with your brand and boost sales. They analyse your website and customer behaviour to recommend improvements — from small conversion tweaks to full bespoke redesigns with tailored functionality.

A Shopify designer focuses on user experience (UX) and interface (UI), working in tools like Figma to create prototypes. A developer then takes those designs and codes them into a working Shopify store. Designers shape the look and flow, while developers handle the build.

A freelance Shopify designer works independently, so you deal directly with the person designing your store. This often means lower costs, faster communication, and greater transparency compared with agencies that pass work between teams.

A Shopify designer focuses on creating a user-friendly, high-converting store layout. If design and user experience are your priority, a designer is the right choice.

A UK-based Shopify designer understands local markets, buying habits, and design trends. They can create visuals and branding that resonate with UK customers while ensuring your store feels familiar and trustworthy. This local insight helps your brand stand out and convert more effectively.


Shopify Expert

Ready to transform your Shopify store?

Shopify expert who can help elevate your store to the next level

20 years of agency and direct client experience, without the high price tag

Network of the best developers, Klaviyo experts & SEO experts perfect for big projects

Got a project?

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