Shopify Designer & UX/UI Specialist
Helping Shopify stores elevate their brands and boost conversions
Latest Shopify Design Projects
Shopify Designer UK
Brands I’ve worked with directly
I’ve had the pleasure of working directly with both household names and fast-growing independents, helping them refine their online presence through UX, UI, brand identity, and motion design.
Featured Shopify Success Story
Real results from bespoke Shopify design and UX improvements
See how I’ve helped ambitious brands elevate their Shopify stores with tailored UX, conversion-focused design, and seamless functionality. Each project highlights measurable improvements in customer engagement, checkout performance, and overall store usability, showing the tangible impact of thoughtful, expert Shopify design.
Featured project: Drink Finder
Drink Finder
Drink Finder is one of the UK’s leading online retailers for fine wines, spirits, and liqueurs, renowned for its extensive selection and trusted reputation among enthusiasts and collectors.
I delivered a fully bespoke Shopify website that modernised their digital presence, simplified navigation, and created an intuitive product discovery experience. By focusing on seamless UX and conversion-focused design, the store now feels premium and effortless to use, while reflecting the scale and quality of the brand.
27%
Increase in users clicking add to basket
143%
Increase in users starting the checkout process
Let’s create your Shopify success story
Shopify Designer Services
Transform your Shopify store's performance with my design services
From full bespoke builds and migrations to subscription flows and conversion rate optimisation, I help brands create Shopify stores that are visually stunning, intuitive, and designed to grow.
Shopify Conversion Rate Optimisation
Data-driven improvements to help more visitors convert. I analyse customer journeys, refine layouts, and implement subtle UX enhancements that boost sales without disrupting your brand experience.
Shopify Migrations
Data-driven improvements to help more visitors convert. I analyse customer journeys, refine layouts, and implement subtle UX enhancements that boost sales without disrupting your brand experience.
Freelance Shopify Designer
More Shopify success stories
Shopify Migration with Custom & Conversion focussed UX
Drink Finder
Bespoke Shopify Subscription UX and UI and design system
Fuzzball
Elegant High-End Design with Customisable Product Pages
Hartnack & Co
WooCommerce to Shopify Migration with a Unique Design
East West Apparel
Shopify 2.0 Design System with Mobile-First UX & Key CRO
Whistlefish
Clean design system enhances the shopping experience to increase conversions
Wide Fit Shoes
Bespoke and refined design system complete with all new Shopify 2.0 sections
Dr Lipp
A fresh mobile-first design system and bespoke product page UX
The Chocolate Gift Company
Quirky rebrand and witty conversion driven bespoke Shopify website design
Window Fleur
Shopify Expert UK
Since the start of the pandemic and the rise in online sales I have been mainly focussing on ecommerce & in particular the Shopify platform.
From designing new builds from the ground up to creating UX audits and doing Shopify CRO (conversion rate optimisation) work.
I have a wealth of knowledge designing and adapting to Shopify themes and also designing custom themes, designing custom functionality and also creating bespoke Shopify design systems.
I’m a Shopify web designer who not only understands the unique needs of a business but also the needs of a user which help my designs get results.
UX/UI Designer
I’m an individual who is constantly researching and looking for the next big thing.
Heavily experienced in user persona workshops & UX prototyping, user-centric UX design. Mobile-first UI design, user persona workshops through to full design systems in Figma.
No task is too big or too small.
Motion Graphics
Throughout my career I have never been one to stand still, constantly moving and evolving.
Learning how to make a brand move was a natural step.
I can now bring this into initial website deigns, animated transitions for developers and full social campaigns and motion graphic videos.
Brand Identity
My bread and butter. I started off in Bath & Bristol nearly 2 decades ago (eek) freelancing for some great agencies and working with some great people.
Brand is where it all begins and this knowledge is what sets me apart. With this knowledge it helps my UX/UI design and Shopify design, but also helps me think about how that identity is going to lend itself to a mobile device and small space usage.
Shopify Insights & Articles
Expert advice to improve your store’s UX and performance
Explore practical tips, case studies, and design insights to elevate your Shopify store. From UX improvements and conversion optimisation to bespoke Shopify builds and migrations, these articles help you stay ahead of the curve and create high-performing ecommerce experiences.
Shopify Collabs in 2025: The Complete Guide to Creator Marketing
Over the last few years, influencer marketing has evolved…
Product Comparisons for Shopify Stores: How Better UX Boosts Conversions
When a customer lands on your Shopify store, they’re either…
Voice Search Optimisation for Shopify Stores: A Complete 2025 Guide
The way people search online is changing. With the rise of…
Why Off-the-Shelf Shopify Themes Hold Stores Back in 2025
Why choosing convenience over strategy might be costing…
25 Biggest Brands using Shopify in 2025
Shopify has emerged as a leading platform within the…
How to Increase Conversion Rates on Your Shopify Store
Driving traffic to your Shopify store is only half the…
Shopify vs Shopify Plus
When setting up or expanding an online store, Shopify is…
Microinteractions in Shopify Website Design
In today’s digital-first world, user experience (UX) and…
6 Strategies for your Homeware & Lifestyle Shopify Store
For this article I am going to be diving in and sharing the…
A Shopify designer creates user-focused ecommerce designs that align with your brand and boost sales. They analyse your website and customer behaviour to recommend improvements — from small conversion tweaks to full bespoke redesigns with tailored functionality.
A Shopify designer focuses on user experience (UX) and interface (UI), working in tools like Figma to create prototypes. A developer then takes those designs and codes them into a working Shopify store. Designers shape the look and flow, while developers handle the build.
A freelance Shopify designer works independently, so you deal directly with the person designing your store. This often means lower costs, faster communication, and greater transparency compared with agencies that pass work between teams.
A Shopify designer focuses on creating a user-friendly, high-converting store layout. If design and user experience are your priority, a designer is the right choice.
A UK-based Shopify designer understands local markets, buying habits, and design trends. They can create visuals and branding that resonate with UK customers while ensuring your store feels familiar and trustworthy. This local insight helps your brand stand out and convert more effectively.
Shopify Expert
Ready to transform your Shopify store?
Shopify expert who can help elevate your store to the next level
20 years of agency and direct client experience, without the high price tag
Network of the best developers, Klaviyo experts & SEO experts perfect for big projects
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Registered in England & Wales No. 10575474. Based in Falmouth, Cornwall, UK.