Shopify subscriptions
With over 20 years of UX and ecommerce experience, I design Shopify subscription UX, UI and flows that are easy for your customers. Simplify recurring payments and drive long-term revenue. See all my Shopify design services →
Shopify Subscription Designer
Partnering with ambitious Shopify stores
From start-ups to established retailers, I’ve worked with a wide range of Shopify brands across industries.
Featured Shopify subscription success Story: Window Fleur
Shopify Subscription Services
Tailored services for every subscription business
I design flexible subscription options and flows so your customers can easily subscribe, pause, or upgrade. From single-product subscriptions to full quizzes and monthly boxes, I can work within any technical constraints to create a smooth, intuitive experience. Even if the backend is complex, every step of the customer journey will feel effortless, clear, and enjoyable, making it simple for shoppers to engage with your subscriptions without confusion.
Shopify Subscription Design
Recent Shopify bespoke store design highlights that convert
All of these stores use my bespoke Shopify store design process and the creation of an in-depth Shopify design system and bespoke purchasing journey UX.
Latest Shopify subscription store build
Fuzzball | Premium subscription meals for cats
Fuzzball makes food fit for a human’s plate and a feline’s palate, tailored to their tastes and delivered straight to your door. Their playful brand and subscription-first approach makes them stand out in a crowded market.
This project was a full UX and UI redesign, including a new design system and bespoke subscription flows on the product pages. I built a fully interactive quiz where users create a personalised meal plan, can add or remove products, and even try a trial box, all while keeping the experience intuitive and engaging, hiding the complex backend logic from the user.
Increase in users going to the checkout from the quiz summary page
Latest Shopify subscription store build
Window Fleur | Ready-planted seasonal window boxes
Window Fleur delivers vibrant, seasonal window boxes for busy people who love blooms without the hassle. Their product range spans balcony planters, hanging baskets, and ready-to-go outdoor flower pots.
The project started as a refinement of the existing store, which was confusing and had a poor mobile experience. I created a clickable Figma prototype that simplified product selection and clearly explained the subscription options on the PDP. The client loved it so much they commissioned a full redesign, including a new Shopify design system for the bespoke store build, making it easy for users to subscribe and shop.
Shopify Subscription Success Story
Words from a happy client
Ant was fantastic to work with—professional, efficient, and made the whole process seamless. Our website saw huge improvements, and we’ll definitely be working with him again for future projects. He also has great industry contacts, which was a real bonus!
Frannie Liddle | Window Fleur Co-Founder/Creative director
Do you need help with your Shopify subscriptions?
Shopify Subscription Designer
Bespoke subscription experiences for your customers
Subscriptions can be complex, but your customers don’t need to see that. I design every element, from product pages to personalised quizzes and upsell flows, to create a seamless, frictionless experience. Even with technical backend constraints, your users enjoy clear choices, intuitive navigation, and a simple journey that encourages long-term loyalty and maximises revenue.
Product Page Subscriptions
Flexible subscription options on every product page
Customers can easily choose, pause, or upgrade their subscription directly from the product page. Complex recurring payment logic is handled behind the scenes, so the experience is effortless, clear, and enjoyable. Each interaction is designed to reduce friction and make it obvious what the user’s options are, boosting confidence and conversions.
Personalised Quiz Subscriptions
Let your customers build the perfect box
Quiz-based subscriptions guide users through a personalised experience, letting them select products or plans that match their preferences. After completing the quiz, they can adjust, swap, or upgrade their subscription, all in a seamless flow that feels intuitive and fun, while hiding any technical complexity in the backend.
Subscription Upsells and Retention Flows
Boost revenue while keeping customers happy
Smart upsells, cross-sells, and personalised recommendations increase average order value and encourage long-term retention. The UI is designed to be subtle and user-friendly, ensuring these prompts feel natural within the subscription journey. Even with multiple options, the user always knows exactly what they are selecting, creating a smooth and trustworthy experience.
Shopify Website Designer Services
Explore more of my design services to boost sales and grow your store
From flexible product page subscriptions to quiz-based boxes and recurring payment flows, I help Shopify stores design subscription experiences that are clear, seamless, and conversion-focused. Every element is tailored to maximise customer engagement, reduce friction, and increase value.
Featured Shopify success Story: Dr Lipp
Featured Shopify success Story: Drink Finder
Shopify Migration
Moving your store to Shopify doesn’t have to be stressful. I handle everything, from UX and UI to backend integration, ensuring a smooth transition that scales with your business.
Featured Shopify success Story: Whistlefish
Bespoke Shopify Store Builds
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Shopify Subscription Insights
Expert advice to fine-tune your subscription store
Practical tips, UX insights, and case-based learnings for subscription-based Shopify stores. Learn how to make complex features feel simple, optimise product offerings, and create a journey your customers will want to return to again and again.
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Shopify subscription design is the process of creating a seamless recurring purchase experience for your customers. This includes product page flows, custom quizzes, upsell options, and recurring payment setups, all designed to make subscribing intuitive and enjoyable.
A well-designed subscription store boosts retention, lifetime value, and customer satisfaction. By making the subscription journey simple and clear, you encourage repeat purchases and reduce churn.
A complete subscription build may include flexible product page subscriptions, quiz-based personalisation, recurring payment setup, upsell and retention flows, and a fully tested UX/UI that guides customers effortlessly from discovery to checkout.
Project duration depends on complexity — from a few key product page subscriptions to full quiz and multi-product flows. I provide tailored timelines after assessing your store’s requirements.
Yes! I can implement subscription solutions and improve existing flows, ensuring a seamless integration with your current design and backend setup.
Absolutely. I provide ongoing support and guidance to optimise subscriptions, tweak flows, and ensure your store continues to convert and retain customers effectively.
Shopify Expert
Ready to launch a Shopify subscription store that drives repeat sales?
Shopify expert who can help elevate your store to the next level
20 years of agency and direct client experience, without the high price tag
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