Shopify Web Designer & UX/UI Specialist in the UK

Yes — conversion rate optimisation (CRO) is at the core of my process as a proven Shopify Expert. A beautiful store is only valuable if it converts visitors into customers. I combine strong UX/UI design principles with proven CRO strategies to make sure your Shopify store doesn’t just look good, but performs. This could mean refining product pages, improving the checkout journey, or designing layouts that guide customers naturally towards purchase. Whether you’re launching a new store or redesigning an existing one, CRO is built into the project from start to finish. Before starting a new project I would always recommend a UX review of the current site which would start with your GA4 analytics.

The timeline for a Shopify design project varies depending on complexity. A small store with a few products might be ready in 3–4 weeks, while larger or more customised projects can take 6–8 weeks or more. Because I take a bespoke approach, I’ll create a clear project plan at the start so you know exactly what to expect. My goal is always to deliver on time without compromising on design quality or conversion performance. If you have a launch date in mind, I’ll work with you to meet it.

I’m not listed in the official Shopify Experts Marketplace, but I am a freelance Shopify designer who has been solely working on the Shopify platform for the past 6 years. I have a proven track record of successful projects. My clients choose me because I combine my vast brand experience, bespoke Shopify UX and UI and  conversion rate optimisation (CRO) — meaning I focus on both design and results. You can view examples of my work in the case studies section of my site, which showcase how I’ve helped Shopify businesses grow. Many clients find that working directly with a dedicated freelance expert provides more value than going through the official directory.

Yes. Every Shopify project I work on starts in Figma, where I create a design system to keep your brand consistent across every page. This includes typography, colours, buttons, and reusable components, so your store feels professional and scalable and bespoke to your users needs and business goals. I also build fully clickable prototypes that allow you to experience your new Shopify site before development begins. This means you can test the purchase journey, see how customers will interact with your store, and provide feedback early, which reduces surprises later and also saves on development cost. Ensuring the final build matches your expectations perfectly. Having the design system in place is also a great investment for the future when we want to start conversion rate optomisation work together.

Yes — I run a full UX and heuristics review before making design recommendations. By looking at your Google Analytics data, I can see who uses your site and what devices they are on. I can also see where customers drop off, which pages convert best, and what may be blocking sales. I combine this data with a heuristics review — a structured evaluation of your store’s user experience — to identify usability issues and opportunities to improve conversions. This approach ensures we’re not just redesigning for looks, but making data-led changes that improve sales and create a smoother customer journey on Shopify.