Shopify Expert UK – Transforming Stores with Premium UX & Design
Helping ambitious brands transform their Shopify stores into high-performing, customer-focused experiences
Shopify Design Expert
Expertly crafted Shopify stores for brands ready to scale
From startups to established retailers, I help Shopify store owners elevate their stores with expert UX, UI, and brand-led design. Every project is built to drive engagement, conversions, and long-term growth.
Why choose me as your Shopify Expert
Elevate your Shopify store with brand-led, conversion-focused design
With over 20 years of experience in UX, UI, digital strategy, and brand identity, I create Shopify stores that transform the way your customers interact with your brand. From intuitive journeys to visually striking layouts, every element is designed to drive engagement, conversions, and long-term growth.
Conversion-Focused Design
Every project I take on is grounded in conversion rate optimisation (CRO). I analyse user behaviour, streamline journeys, and design layouts that maximise engagement and revenue. The result? Stores that transform casual visitors into loyal customers.
Trusted By Ambitious Brands
From startups to established retailers, I’ve helped a wide range of brands elevate their Shopify stores. By combining UX expertise with brand-led design, my clients achieve stores that are both beautiful and highly functional, ready for long-term growth.
Shopify Expert UK Case Studies
Some of my latest projects which showcase real rusults
These featured projects show how I combine UX, UI, and brand-led design to create Shopify stores that don’t just look amazing—they drive measurable growth. From improved navigation and conversion-focused layouts to custom purchase journeys, every store is tailored to the brand, the products, and the customers.
Shopify Expert UK Services
Explore my Shopify services to help transform your store
From full-store builds to migrations, subscriptions, and conversion optimisation, I help ambitious Shopify businesses elevate their stores. Every service is grounded in UX, UI, and brand-led design, ensuring your store not only looks exceptional but drives measurable growth, improves user experience, and simplifies your workflow.
Conversion Rate Optimisation
Data-driven improvements that increase revenue, engagement, and customer satisfaction. I analyse user behaviour, refine journeys, and implement CRO strategies that transform casual visitors into loyal buyers.
Shopify Migrations
Stress-free re-platforming to Shopify that prioritises UX, design, and backend functionality. I ensure your new store is faster, scalable, and ready to grow while keeping the process smooth for your team and customers.
Over the past two decades, I’ve been continuously expanding my skillset. Originally hailing from Bath, I spent over a decade working in the creative field in and around Bath and Bristol. However, I later made the move to Cornwall to raise a family by the sea.
My expertise covers a wide range, starting with a diverse design background before honing in on idea-driven brand identities. Over the last ten years, my focus has shifted more towards the digital realm. My strong foundation in branding has proven to be a distinct advantage, enhancing my ability to design effective digital products.
I have a genuine passion for Figma and the art of crafting design systems, all while striving for user-centric creative outcomes.
Partner of Design Rush
Ecommerce Insights & Guides
Learn from my Shopify expertise
Dive into practical tips, UX advice, and case studies to help your Shopify store look better, convert more, and provide a seamless experience for customers. Whether you’re considering a migration, redesign, or conversion optimisation, these articles show you how to make meaningful improvements.
Shopify Collabs in 2025: The Complete Guide to Creator Marketing
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Product Comparisons for Shopify Stores: How Better UX Boosts Conversions
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Voice Search Optimisation for Shopify Stores: A Complete 2025 Guide
The way people search online is changing. With the rise of…
Why Off-the-Shelf Shopify Themes Hold Stores Back in 2025
Why choosing convenience over strategy might be costing…
25 Biggest Brands using Shopify in 2025
Shopify has emerged as a leading platform within the…
How to Increase Conversion Rates on Your Shopify Store
Driving traffic to your Shopify store is only half the…
Shopify vs Shopify Plus
When setting up or expanding an online store, Shopify is…
Microinteractions in Shopify Website Design
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6 Strategies for your Homeware & Lifestyle Shopify Store
For this article I am going to be diving in and sharing the…
A Shopify expert helps brands design, build, and optimise their Shopify stores. This includes bespoke UX and UI design, conversions-focused layouts, migrations, subscription flows, and overall store strategy to create a seamless, high-performing store for both customers and your team.
Off-the-shelf themes are a starting point, but they rarely meet the unique needs of your brand, products, or customers. A Shopify expert ensures your store is fully tailored, with a smooth UX, strong branding, and optimised for conversions, giving you a competitive edge.
Yes. I work with both new and existing Shopify stores, identifying friction points in UX, UI, and the purchasing journey. I implement design and conversion improvements that enhance customer experience and boost sales.
Project timelines depend on the complexity of your store, number of custom features, and whether it’s a new build or a migration. I provide clear timelines upfront and manage the project to ensure delivery without compromising quality.
Absolutely. Whether you’re moving from WooCommerce, Magento, BigCommerce, or another platform, I ensure your migration is safe, seamless, and optimised for both users and backend management. This includes transferring products, orders, customer data, and designing an improved store experience.
Yes. I create clear and intuitive subscription flows, personalised quizzes, upsell flows, and recurring payment setups, all designed to hide technical complexity from the user while boosting long-term customer engagement and revenue.
Shopify Expert
Loved these projects? See how I can build results for your store.
Shopify expert who can help elevate your store to the next level
20 years of agency and direct client experience, without the high price tag
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