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Dyson American Uprights

Repositioning of the Dyson upright category for the American market. Introducing a new entry level machine (Ball Multifloor 2) aimed at first time buyers and a trade up (BallAnimal 2) aimed at bigger homes where a more deep clean is required.

Client: DysonServices: Advertising, UX & UI DesignRole: Senior Designer

01. Tease imagery

Dyson uprights Animal 2 social campaign image
Dyson uprights Multifloor 2 social campaign image

02. Hero panels

04. Website

05. Social advertising

06. Display advertising – Targeted adverts

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