Dyson American uprights

Repositioning of the Dyson upright category for the American market. Introducing a new entry level machine (Ball Multifloor 2) aimed at first time buyers and a trade up (BallAnimal 2) aimed at bigger homes where a more deep clean is required.

Client: Dyson
Services: Advertising, Web design
Role: Senior Designer
01. Tease Imagery – Agility
01. Tease Imagery – Power
02. Hero panels
03. Website
anthonyis_uprights_browser-animal-1
anthonyis_uprights_browser-animal-2
anthonyis_uprights_browser-animal-3
04. Social
05. Display advertising