Voice Search Optimisation for Shopify Stores: A Complete 2025 Guide

Voice search is powered by AI-driven natural language processing. Devices like Siri, Alexa, and Google Assistant interpret spoken queries and deliver the most relevant result.

For Shopify merchants, here’s what matters:

1. Featured Snippets – Google often pulls voice answers from snippets.

2. Schema Markup – Structured data helps search engines understand your content. (Moz guide to schema)

3. Mobile Speed – Google prioritises sites that load in under 3 seconds. (Google PageSpeed Insights)

4. Local Data – Voice queries frequently use “near me” or “open now.” Having accurate Google Business Profile data is essential.

Voice queries are longer and framed as questions. Use tools like:

• AnswerThePublic to find natural language queries.

• SEMRush Keyword Magic Tool for conversational keywords.

Example for a skincare brand:

• Instead of “vegan moisturiser” → optimise for “What is the best vegan moisturiser for dry skin?”

FAQ pages and sections within product descriptions are perfect for voice optimisation. For instance:

• “Can this moisturiser be used on sensitive skin?”

• “Does it contain SPF?”

You can enhance this further by adding FAQ schema. See Google’s FAQ schema guide.

If your Shopify store has a physical presence, voice search can drive foot traffic. Make sure to:

• Claim and update your Google Business Profile.

• Include “near me” style keywords naturally in your copy.

• Ensure NAP (Name, Address, Phone) is consistent across your site and directories.

Most voice searches happen on mobile devices. If your store is slow, you’ll lose visibility.

• Test your speed with Google PageSpeed Insights.

• Compress images (Shopify apps like TinyIMG can help).

• Use a fast theme (or consider a custom Shopify design).

Voice assistants rely on structured data to understand product details. Shopify supports this through apps and manual schema.
For example, add schema for:

• Price

• Availability

• Reviews

• Delivery times

See Shopify’s guide on adding structured data.

Google often pulls voice answers from lists and short paragraphs. To optimise:

• Use H2/H3 headers with direct answers.

• Keep answers under 30 words.

• Use bullet points and numbered lists.

Example:
Q: What are the benefits of organic skincare?

• Reduces exposure to chemicals

• Gentle on sensitive skin

• Environmentally friendly

• Keyword Stuffing – Writing unnaturally long-tail keywords like “best vegan moisturiser sensitive skin buy UK” hurts readability and rankings.

• Ignoring Local SEO – If you have a shop, failing to optimise for “near me” searches is a missed opportunity.

• Relying Only on Schema – Schema helps, but without quality content, Google won’t surface your results.

• Slow Mobile Sites – Voice search is almost entirely mobile-driven.

• Voice + AI Chatbots – Consider Shopify apps that integrate with Alexa or Google Assistant for shopping.

• Conversational Commerce – Tools like Heyday enable voice-driven chat experiences in-store.

• Multilingual Voice Search – If you sell internationally, optimise FAQs in multiple languages.

Voice search is no longer a futuristic idea, it’s here! and it’s reshaping ecommerce.

Shopify store owners who adapt their stores for conversational queries, structured data, and mobile performance will gain a competitive advantage.

By implementing FAQs, schema, local SEO, and fast mobile design, you’ll not only improve your visibility in voice search but also deliver a better overall user experience.

Do you need help with your Shopify store?  Check out my case studies and see how a Shopify Expert can help get your store future ready. Drop me a message and let’s have a call.