Pricing Comparison
Let’s start with one of the biggest deciding factors: cost.
Shopify Pricing
Plans range from £25/month (Basic) to £344/month (Advanced). These plans offer all the essential features to run a small to medium-sized online store. View Shopify pricing
Shopify Plus Pricing
Starts at around £1,600/month, with pricing scaling based on your business revenue. While this is a significant jump, it includes enterprise-level features and dedicated support tailored for fast-growing brands. Learn more about Shopify Plus
Features & Capabilities
The price difference comes with a substantial boost in features. Let’s explore what you get with each option.
Customisation & Design
Let’s start with one of the biggest deciding factors: cost.
Shopify
Access to themes and the ability to customise with the theme editor or by editing Liquid files.
Shopify Plus
Full control over your site, including a completely customisable checkout — perfect for optimising conversions. Shopify Plus checkout customisation
Checkout Experience
Shopify
Standard checkout with limited customisation.
Shopify Plus
Tailor your checkout experience with custom fields, branded elements, and dynamic discounting.
Automation & Workflows
Shopify
Basic automation features.
Shopify Plus
Shopify Flow lets you create advanced workflows, like automating inventory alerts or segmenting VIP customers. Discover Shopify Flow
API Access & Integrations
Shopify
Access to standard APIs.
Shopify Plus
Greater API rate limits and access to more advanced APIs for custom app development. Shopify API documentation
Support & Guidance
Shopify
24/7 support via live chat, email, and phone.
Shopify Plus
A dedicated Merchant Success Manager, plus priority support and strategic guidance. Shopify support
Which Shopify plan Should I Use?
Choosing between Shopify and Shopify Plus ultimately depends on your business’s size, growth stage, and specific needs.
Shopify
Ideal for small to medium-sized businesses that need a robust, easy-to-use platform without a hefty price tag.
Shopify Plus
Best for large or rapidly growing brands (typically generating £750k+ per year) that need advanced features, scalability, and hands-on support.
Final Thoughts
If you’re a smaller business or just starting out, Shopify’s core plans likely offer everything you need to build and run a successful online store. But if you’re scaling quickly, need a custom checkout, or want enterprise-level automation, Shopify Plus could be the game-changer that helps you level up.
Would you like to learn more about the way I work and the process of a Shopify conversion rate optimisation expert?
Feel free to contact me — I’d love to help you navigate your Shopify journey and build a store that grows with your business!
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