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Shopify vs Shopify Plus

February 19, 2025•3 Minutes

When setting up or expanding an online store, Shopify is frequently one of the first platforms that comes to mind. However, you might wonder about Shopify Plus. Often referred to as the “premium” version, what exactly distinguishes it from the standard Shopify? More importantly, is it a worthwhile investment for your business?

In this post, we will examine the key differences between Shopify and Shopify Plus, helping you determine which option best aligns with your eCommerce goals.

Shopify vs Shopify Plus

Pricing Comparison

Let’s start with one of the biggest deciding factors: cost.

Shopify Pricing

Plans range from £25/month (Basic) to £344/month (Advanced). These plans offer all the essential features to run a small to medium-sized online store. View Shopify pricing

Shopify Plus Pricing

Starts at around £1,600/month, with pricing scaling based on your business revenue. While this is a significant jump, it includes enterprise-level features and dedicated support tailored for fast-growing brands. Learn more about Shopify Plus

Features & Capabilities

The price difference comes with a substantial boost in features. Let’s explore what you get with each option.

Customisation & Design

Let’s start with one of the biggest deciding factors: cost.

Shopify

Access to themes and the ability to customise with the theme editor or by editing Liquid files.

Shopify Plus

Full control over your site, including a completely customisable checkout — perfect for optimising conversions. Shopify Plus checkout customisation

Checkout Experience

Shopify

Standard checkout with limited customisation.

Shopify Plus

Tailor your checkout experience with custom fields, branded elements, and dynamic discounting.

Automation & Workflows

Shopify

Basic automation features.

Shopify Plus

Shopify Flow lets you create advanced workflows, like automating inventory alerts or segmenting VIP customers. Discover Shopify Flow

API Access & Integrations

Shopify

Access to standard APIs.

Shopify Plus

Greater API rate limits and access to more advanced APIs for custom app development. Shopify API documentation

Support & Guidance

Shopify

24/7 support via live chat, email, and phone.

Shopify Plus

A dedicated Merchant Success Manager, plus priority support and strategic guidance. Shopify support

Which Shopify plan Should I Use?

Choosing between Shopify and Shopify Plus ultimately depends on your business’s size, growth stage, and specific needs.

Shopify

Ideal for small to medium-sized businesses that need a robust, easy-to-use platform without a hefty price tag.

Shopify Plus

Best for large or rapidly growing brands (typically generating £750k+ per year) that need advanced features, scalability, and hands-on support.

Final Thoughts

If you’re a smaller business or just starting out, Shopify’s core plans likely offer everything you need to build and run a successful online store. But if you’re scaling quickly, need a custom checkout, or want enterprise-level automation, Shopify Plus could be the game-changer that helps you level up.

Would you like to learn more about the way I work and the process of a Shopify conversion rate optimisation expert?

Feel free to contact me — I’d love to help you navigate your Shopify journey and build a store that grows with your business!

Anthony Bliss

I am one of the lucky people that absolutely loves his job. I am a UX/UI designer who elevates brands to the next level through beautiful user-centric and conversion focussed designs.

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