Fuzzball Shopify Website Design Case Study

Before diving into design, I carried out a full UX and heuristics review of Fuzzball’s existing journey. Analysing real user behaviour, we identified pain points in the purchase flow, particularly around the quiz and shopping bag stages. This was where customers were dropping off.

The review gave us a clear roadmap: simplify the process, highlight value at every step, and weave the brand’s fun personality into the user experience.

To bring Fuzzball’s playful tone to life, I crafted a UI system that felt more like a modern app than a traditional ecommerce store. Rounded corners, bold hover effects, and interactive touches gave the design warmth and energy, while keeping usability front and centre.

Every element was designed to feel premium yet approachable — perfectly aligning with Fuzzball’s mission of making healthy pet food fun.

In the cat food subscription space, clarity is everything. We designed a fully clickable Figma prototype for the new navigation, making it seamless to explore collections, dive into sub-categories, and access the quiz.

Beyond usability, the navigation also reinforced trust with key messaging about product quality, delivery, and how the subscription works. Every touchpoint was designed to reassure and convert.

Our UX review flagged the cart stage as a major point of confusion. Customers weren’t sure which products were part of the trial and which were recurring subscriptions.

We redesigned this stage to make the split absolutely clear, improving transparency and trust. The result was fewer abandoned carts and smoother subscription sign-ups.

From animated icons to subtle hover effects, we designed micro-interactions that made the experience feel alive. These small touches gave the site character, increased engagement, and nudged users toward completing their journey.