Inlight Beauty Shopify Website Design Case Study

This project is a prime example of brand elevation and transformation. Elevating the brand’s online presence to reflect its high-quality products and premium positioning. The new Shopify website brings a refined aesthetic that better resonates with the target audience in a sophisticated and engaging customer experience.Website built by Dewsign

Client: Inlight BeautyServices: UX & UI Design, ShopifyRole: Creative Director

Brand elevation

The new Shopify website was designed to create a more premium and refined experience. Elegant visuals and compelling copy were incorporated to highlight the product’s features while effectively communicating its value. The user experience has been carefully crafted to ensure seamless navigation, allowing visitors to find the information they need while immersing themselves in the brand’s elevated identity. This transformation instills confidence in potential customers, reinforcing the perception that they are investing in something truly exceptional, which is reflected in the product price point.

Inlight Beauty Shopify website design product card UI design

Beautiful and functional product cards

The new product cards have been designed to be more refined and elegant, enhancing the overall shopping experience. They incorporate additional information and highlight key ingredients, which reinforces quality and transparency. By integrating the price directly into the button, we save space while creating a cleaner and more spacious layout. This approach allows each element to breathe, giving the design a more premium and sophisticated feel.

Mobile Shopping Journey Screens

The mobile purchase journey has been carefully optimised and refined to ensure a seamless and enjoyable experience with no road blocks. Mobile screens were designed with simplicity and ease of navigation in mind, allowing users to quickly and intuitively browse products (I brought some of the collections out of the navigation and had them as a slider below the header). This mobile-first approach ensures that customers can effortlessly engage with the brand, whether they’re exploring products or completing their purchase.

Stunning modular Shopify 2.0 sections

With the power of Shopify 2.0, the site was built to be fully modular, allowing for flexible and dynamic layouts that adapt seamlessly to any content. This approach ensures that sections can be rearranged without disrupting the design flow, maintaining a consistent and polished look regardless of what content comes before or after. The modularity provides the freedom to update and customise the site as needed, making it easy to scale and evolve while preserving the integrity of the overall design. This flexible structure is key to delivering a site that is both visually stunning and adaptable to future growth.

Elevated product pages with key conversion drivers

The product pages were meticulously designed to showcase the brand’s premium offerings while driving conversions effectively. Each page features high-quality images, detailed descriptions, and key ingredient information, all thoughtfully placed to tell a compelling product story. Strategic conversion drivers, including prominent call-to-action buttons, clear pricing, and trust-building elements like customer reviews, create a seamless and persuasive shopping experience. Additional helpful guides and how-to videos further build trust, ensuring customers feel informed, confident, and motivated to make a purchase.

Desktop User Interface Design

The desktop UI design emphasises a clean and user-friendly experience that highlights the brand’s premium offerings. High-quality images and simple, intuitive navigation make it easy for users to explore the site. The layout is designed to ensure a smooth and efficient browsing experience, enhancing the overall user journey and reinforcing the brand’s quality and product price point.